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Brand ‘Lifebuoy’ adopts a village in central India to help every child reach the age of 5

17th October 2013


Brand ‘Lifebuoy’ adopts a village in central India to help every child reach the age of 5

Hindustan Unilever has always come up with strong CSR messages through Lifebuoy soap. During the Maha Kumbh mela in February this year, Hindustan Unilever tied up with over 100 hotels and dhabas at the mela venue to stamp a staggering 2.5 million rotis with the words, "Have you washed your hands with Lifebuoy”, in Hindi.

Timed with global hand washing day on the 15th of October, Lifebuoy is adopting a village in central India to help every child living there reach their fifth birthday. The Gondappa campaign, HUL, aims to improve hygiene standards in Thesgora village in Madhya Pradesh by providing hand washing education to children and their families to help reduce the number of children dying from infections such as diarrhoea and pneumonia. Thesgora has one of the highest rates of diarrhoea in India.

Sanitation and hand washing are proven ways to prevent devastating diarrhoea in children and improve child survival rates.



Over the next year, people can follow the story of the village through social media and see how healthy hand washing habits impact the lives of the children and their families.

Lifebuoy’s Facebook fans and YouTube channel subscribers can follow the stories of five children as they journey towards their fifth birthdays. As well as watching video episodes of the children’s lives, you can get directly involved through donations, messaging and volunteering.

Innovative ‘Tweasure’ Hunt with city and restaurant guide lands 100 potential shoppers in Delhi’s high profile Khan Market

So Delhi, a Delhi City and restaurant guide, organised a 'Tweasure Hunt', where people had to find and visit 18 restaurants/shops in Khan Market, do a task within each of them and secure points to win a team prize. According to the blog Bhujbalview over 100 people, across age groups and nationalities took part with the hashtag #tweasurehunt receiving over 700 tweets in 2 hours.

 

 

 

 

 

 

 

 

 

 

 

Thank you to @karanbhujbal for writing about this story.

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