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L’Oreal Paris India celebrates women and Mercedes Benz movie tie-in makes it a Good Day to Die Hard

6th February 2013


L’Oreal Paris India says #WomenCanEasily do just about anything
 

Dialling up women power, made L’Oreal Paris India’s contest #WomenCanEasily, top the Twitter trending topic across India on contest day. The contest had women tweeting away all the seemingly impossible they manage to pull off on any given day-within an hour of launching the contest the topic was trending at No. 1. Some of the answers from the funny to the erm, wise: 

 

The iconic Mercedes Benz thinks it’s a Good day to Die Hard
 

So what happens when a street smart New York Cop and a stately and iconic car collide. Well, plenty of branding action and pre-release buzz for sure. As per the Facebook page of Mercedes Benz India, Bruce Willis isn’t the only one running the show in a Good Day to Die Hard, he's got a solid supporting cast that includes 13 Mercedes-Benz cars, trucks and vans. This video provides a sneak peek at the Mercedes Benz  “stars” in action as the German automaker coyly call them saying; “The frantic car chases through Moscow's streets provide proof enough of their enormous stunt capabilities.”

The movie which releases in India in February 2013 is a franchise favourite with Indian fans. But will the buzz be as epic as James Bond and the Aston Martin seen in as many as six Bond films? Perhaps Mr. Bond and John Mc Clane have the final answer to that one.

Scream for a trip to Norway!
 

Now this one is should make you yowl for joy! This is one time where screaming at the top of your lungs could actually pay off- with a free trip to Norway. Run by tourism authority , Visit Norway, has launched a Scream Your Way to Norway contest, inspired by the 150th birth anniversary of Norwegian artist Edvard Munch and his famous painting The Scream . Uploading your best scream wins you the chance to gather daily and weekly prizes and opens up the road to the big prize of a free visit to Norway. Screams are getting added to a video of the longest continuous screams – currently it’s at 27 minutes. Quirky attention-grabbing PR stunt, check. Great PR buzz, check. Mainstream media coverage, check. Message in keeping with the aims of the organisation, check. All in a simply great PR campaign.

And just to give you an idea of what the competition is upto, check out what the grandly named ministry of Tourism has done with all the incredible stuff India has to offer. It kicked off with; “The Ministry of Tourism, is the nodal agency for the formulation of national policies and programmes and for the co-ordination of activities of various Central Government Agencies...”

Our reaction to India’s site? Yawn. Grrr. Thundering Typhoons. Banshee howls. But not in a good way. Perhaps we can enter said howl and perchance win the Norway contest instead?

Have you seen any great or even bad PR?
 

Contact Paarul Chand by emailing paarul@prmoment.in or tweet @PaarulC or @PRmomentIndia throughout the week and we’ll happily credit you for your trouble.


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