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Louis Philippe India creates its own content channel via a digital lifestyle magazine

15th July 2014

After Unilever’s now iconic Kan Khajura Tesan – an idea now copied by Facebook for their advertisers – other consumer brands are also creating their own channels of communication.

Apparel maker Louis Philippe, has launched its own e-lifestyle magazine, called ‘The Label’.

The magazine is packed with toys boys like, gizmos, cars, travel and fashion tips, complete with its own Twitter handle @TheLabelbyLP and Facebook page.

Content marketing via owned media offers the advantages of interactive and informal direct channels of communication. Louis Philippe is an early mover in this space.

Written by Paarul Chand+,

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