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Pepsi IPL 2013 unleashes creative PR campaigns

4th April 2013


Great PR
 

 

As the greatest cricket show on earth kicks off with its latest season, PR and marketing effort around the IPL 2013 teams has also taken off. While IPL 2013 sponsor Pepsi has launched a massive communications campaign centred on the cricket fan, IPL teams themselves are planning several initiatives. Here is a bunch of stuff that Delhi Daredevils is doing:

Muthoot Group’s CSR drive for ILP 2013
 

Delhi Daredevils sponsor Muthoot Group is leveraging its association with IPL team Delhi Daredevils by launching CSR initiatives for ILP 2013. These include a giant Golden Bat (reflecting the group’s roots in finance against gold) and a giant Wishing Ball where people can sign up and help educate a child.

The group has also launched The ‘Muthoot Dus ki Toli’ initiative which is a platform through which economically challenged children from Delhi will get the opportunity to be on the field retrieving cricket balls for players and officials during the Delhi home matches .

Photo: Delhi Daredevils Virender Sehwag, M.G George Muthoot (Chairman, The Muthoot Group) and Hemant Dua (GMR Sports Pvt Ltd Head - Marketing & Commercial) with the children from the Muthoot Dus Ki Toli initiative 

Batting for Art
 

“Batting For Art”, an idea conceived by Creatigies Communications, brings together the Delhi Daredevils and Arts4All for fundraising for unrecognised artists. Under this initiative diverse artists around the country, have created 15 specially painted large cricket bats, which were unveiled , this week, by Daredevil team members Eric Simmons, T Sekar, Ashish Nehra, Andre Russel, Naman Ojha, and Hemant Dua. These painted bats will be displayed at spots with high footfalls in Delhi including the T 3 Airport Terminal, Rajiv Chowk Metro station and the Feroz Shah Kotla Stadium. Funds raised from the sales of the bats, by GMR Sports, at a celebration dinner in May 2013, will be handed over to the Arts For All Residency Programme and its other initiatives.

Photo: Delhi Daredevils players Andre Russel (Left) and Naman Ojha (Right). The bat has been painted by Neeraj Goswami.

Internet companies get playful on April Fool’s Day
 

It’s a measure of the challenges of driving PR in not just a 24X7 media cycle, but a hungry social media universe that constantly demands fresh content literally every hour, that April Fool’s Day has now firmly entered the mainstream as a hook to generate a quick buzz.

This week Internet properties Bing, Twitter, Google and Youtube all found reasons to pull a prank.

Bing featured a version of the Google search page, with one of the options saying I am feeling confused:

Google, well-known for their elaborate April Fool pranks, faked a Google Nose, which lets you “search for smells”:

Twitter threatened to charge US$5 per month for the use of vowels, perhaps a nod to the perpetually grammatically challenged on Twitter:

“Starting today, we are shifting to a two-tiered service: Everyone can use our basic service, Twttr, but you only get consonants. For five dollars a month, you can use our premium “Twitter” service which also includes vowels.”

And Youtube claimed that they were shutting down after an eight year search for the best video on internet:

Have you seen any great or even bad PR?
 

Contact Paarul Chand by emailing paarul@prmoment.in or tweet @PaarulC or @PRmomentIndia throughout the week and we’ll happily credit you for your trouble.


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