GBM’s Nikhil Dey flags off the ‘firefly’ effect as a key PR trend
Life of PR 
Paarul Chand
What PR trends will dominate 2018? PRmoment India kicks of its video series on PR Trends 2018 with this quick analysis by Nikhil Dey, president public relations and public affairs at Genesis Burson-Marsteller on the ‘Firefly’ effect PR trends. What’s that got to do with internal communications in 2018? Listen in:
If you enjoyed this article, you can subscribe for free to our weekly event and subscriber alerts.
Featured
PR professionals share their views on journalists publicly calling them out on story pitches
Auto blogger renders unconditional apology to Value 360 for defamatory posts
Hottest Indian startups of 2020, Paytm, Dreams 11 lead the charge: Wizikey Report
