Integrated Marketing Communication retainers set to rise, says Genesis BCW’s Deepshikha Dharmaraj
Life of PR 
Paarul Chand
It will, no doubt, be an exciting 2019 for Genesis BCW even as WPP looks to aligning and merging Genesis BCW and Six Degrees BCW in India. Genesis BCW's, managing director, Deepshikha Dharmaraj speaks to PRmoment India about her priorities in her new role as MD, why retainers will not remain flat even for large firms and the talent question. She also talks about how Six Degrees BCW and Genesis BCW are already beginning to interact, even though the merger is still over a year away.
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