From chocolate pop ups in London to mini gyms at bustops, did your favourite 2016 PR campaign make the list?
Pratishtha Kaura interviews journalist Nimish Dubey on that crucial but much maligned journo-PR relationship
PR professional, Pratishtha Kaura, turns the table by interviewing senior journalist Nimish Dubey, on that crucial but much maligned journo-PR relationship . Kaura will do a series of interviews for PRmoment India with senior journalist to chronicle the evolving dynamics between PR and journalism.
How do you build and sustain a culture where creativity can thrive? Claire Bridges interviews Unity’s Gerry Hopkinson
If you want to be more creative, get curious, writes Claire Bridges, chief spark at consultancy Now Go Create and author of a new book on creativity.
Continuing with our PR Parables series. Moushumi Dutt shares what happens when a client play hide and seek with the full story
Gamification is just one of the ways employee engagement is changing in India. Listen in to what Rajneesh Chowdhury vice-president at The PRactice has today about the growing importance of employee engagement.
How a PR internship helped marketing communications student Prachi Tyagi discover her future self
Donors are no longer happy with just good execution of the concept. They want to see community involvement and a robust dialogue with it. This is an opportunity for agencies to apply lessons learned over decades.
PR professionals need to up their game in 2017 says Mrunmaiy Abroal, director of communications, at Opera Software
Mrunmaiy Abroal, director of communications, at Opera Software on PR's resolutions for 2017
Continuing with our PR Parables. Read what happens when the CEO cuts the PR agency short and asks to skip the, “what we did” slides and move onto the, “What we couldn’t” bits.
Fighting fake information online with PR is the new reality says Jean-Léopold Schuybroek, member of Adfactors PR global advisory board, and founder of Interel Group