A parable from a global CEO’s visit to India
What we are seeing is a 'digitally challenged' community of brand communication professionals who have turned to technology professionals for help
The much criticised state summits are here to stay as a PR and marketing tool to attract investment. Governments could learn from young states like Telangana about using communication for investment. #PRLongread
This 3rd visit of a Global CEO, made it a memorable one for a different reason, this parable is on what happened in this visit.
From chocolate pop ups in London to mini gyms at bustops, did your favourite 2016 PR campaign make the list?
Pratishtha Kaura interviews journalist Nimish Dubey on that crucial but much maligned journo-PR relationship
PR professional, Pratishtha Kaura, turns the table by interviewing senior journalist Nimish Dubey, on that crucial but much maligned journo-PR relationship . Kaura will do a series of interviews for PRmoment India with senior journalist to chronicle the evolving dynamics between PR and journalism.
How do you build and sustain a culture where creativity can thrive? Claire Bridges interviews Unity’s Gerry Hopkinson
If you want to be more creative, get curious, writes Claire Bridges, chief spark at consultancy Now Go Create and author of a new book on creativity.
Continuing with our PR Parables series. Moushumi Dutt shares what happens when a client play hide and seek with the full story
Gamification is just one of the ways employee engagement is changing in India. Listen in to what Rajneesh Chowdhury vice-president at The PRactice has today about the growing importance of employee engagement.
How a PR internship helped marketing communications student Prachi Tyagi discover her future self