Shirin Rai Gupta from 'The PRactice' argues that paid influence by influencers is not a bad word.
CEOs and CMOs don’t realize that third-party validation and strong press are the only way to get your company’s story told, claims Neha Yaduvanshi
The PR agency head chose not to sign a retainer with a prospective client because she was privy to his way of dealing with her team
There is a running joke amongst PR professionals - while you are at an agency, you get to flirt with many brands and never have to marry them!
As PR professionals, we are building and managing reputations for brands and spokespeople day in and out, and it’s ironic how we fail to build our personal brand
Demand for the data scientist will eventually grow in the coming years in PR
The latest PR Parable looks at why it is so difficult to access media, especially from non-metro cities
PR Parables: Clients should pay entry fee to consultancies for inviting pitches, says Moushumi Dutt in the latest PR Parable.
Having seen the mad frenzy and the frenetic pace which defines the pitching phase, it is perhaps time for some order and restrain
Virtual networking has worked for me. I have generated tens of thousands of dollars in revenue; and have spoken at such top-tier venues as the Pentagon