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PR Parables: When the brightest star twinkled and then faded

PR Parables: When the brightest star twinkled and then faded

In light of the recent focus on how women are treated in Silicon Valley, this week’s PR Parable touches upon this sensitive issue. Moushumi Dutt shares an incident that highlights how both sides of the gender can sometimes play this zero sum game.

The CMO is dead, long live the CMTO!

The CMO is dead, long live the CMTO!

What we are seeing is a 'digitally challenged' community of brand communication professionals who have turned to technology professionals for help

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