In PR or otherwise leadership matters shares Moushumi Dutt in her latest #PRParable
Continuing with our series of PR professionals interviewing journalists Pratishtha Kaura, associate account manager, Text 100 interviews Featuring Stuti Roy, Principal Correspondent, PTI
The review presentation started, the in- house communications lead commenced the session with her introductory summary. Here’s what happened next.
As an entrepreneur you need to find your own mojo
Recently, Bajaj Finserv executed their Digital PR campaign, #ThankYouDoc which results in the sale of 3.5Cr in a single day.
In light of the recent focus on how women are treated in Silicon Valley, this week’s PR Parable touches upon this sensitive issue. Moushumi Dutt shares an incident that highlights how both sides of the gender can sometimes play this zero sum game.
Why an unconditional apology made the difference for Pepsi, and a lack of one plunged United Airlines into a further crisis. #PRCrisis #PowerofApology
To survive every Asian PR agency must be an integrated, digital, marketing firm says Harjiv Singh founder of Gutenberg
True PR success in India depends on home grown global brands
After two weeks a polite reminder mail was sent to the journalist requesting for her feedback, there was no response
Reputation risk remains among the top three risks when it comes to any crisis situation