You’ve cracked a cover story for your brand or client. You are probably celebrating the success, but what if the story is not directed to your customers and it does not deliver your core message. Does it still benefit your business? OLX India's Nikunj Kenwalramani share his top hacks for aligning PR to business impact
Our roving monthly reporters Spriha Dhanuka and Karishma Joseph share their views on Beyonce's 'No PR' strategy and how it allows her to raise complex social issues of feminism and black identity.
Direct, insightful, incisive and colourful in her expressions, Jessica Lee, VP, communications for Asia, Netflix shares her thoughts on the future of PR
Shirin Rai Gupta from 'The PRactice' argues that paid influence by influencers is not a bad word.
CEOs and CMOs don’t realize that third-party validation and strong press are the only way to get your company’s story told, claims Neha Yaduvanshi
The PR agency head chose not to sign a retainer with a prospective client because she was privy to his way of dealing with her team
There is a running joke amongst PR professionals - while you are at an agency, you get to flirt with many brands and never have to marry them!
As PR professionals, we are building and managing reputations for brands and spokespeople day in and out, and it’s ironic how we fail to build our personal brand
Demand for the data scientist will eventually grow in the coming years in PR