Recently, Bajaj Finserv executed their Digital PR campaign, #ThankYouDoc which results in the sale of 3.5Cr in a single day.
In light of the recent focus on how women are treated in Silicon Valley, this week’s PR Parable touches upon this sensitive issue. Moushumi Dutt shares an incident that highlights how both sides of the gender can sometimes play this zero sum game.
Why an unconditional apology made the difference for Pepsi, and a lack of one plunged United Airlines into a further crisis. #PRCrisis #PowerofApology
To survive every Asian PR agency must be an integrated, digital, marketing firm says Harjiv Singh founder of Gutenberg
True PR success in India depends on home grown global brands
After two weeks a polite reminder mail was sent to the journalist requesting for her feedback, there was no response
Reputation risk remains among the top three risks when it comes to any crisis situation
A parable from a global CEO’s visit to India
What we are seeing is a 'digitally challenged' community of brand communication professionals who have turned to technology professionals for help
The much criticised state summits are here to stay as a PR and marketing tool to attract investment. Governments could learn from young states like Telangana about using communication for investment. #PRLongread
This 3rd visit of a Global CEO, made it a memorable one for a different reason, this parable is on what happened in this visit.