The latest PR Parable looks at why it is so difficult to access media, especially from non-metro cities
PR Parables: Clients should pay entry fee to consultancies for inviting pitches, says Moushumi Dutt in the latest PR Parable.
Having seen the mad frenzy and the frenetic pace which defines the pitching phase, it is perhaps time for some order and restrain
Virtual networking has worked for me. I have generated tens of thousands of dollars in revenue; and have spoken at such top-tier venues as the Pentagon
This month's PR Parable looks at rookie PR mistakes. My favourite: It's about your manager!
One of the biggest ranking factors for Google is the number of quality backlinks your site has. cashkaro.com founder Swati Bhargava has some real world advise about using PR for SEO
3 ways to disrupt your social media marketing in 2018!
From my own experience of being on the client side, the issue of unpaid dues is common
Since 2009, a third phase of corporate-government relations has started, where companies feel the need to engage people who can transparently and professionally further their interests in the policy arena.
A big thank you to Deepa Jayaraman, COO, Hill + Knowlton Strategies India for offering two copies of her co-authored book, “Whale of a Time with Social Media to the best media hacks
"Just because you raised a few millions – or even tens of millions - you are not news", says Torque Communications' Supriyo Gupta