Why an unconditional apology made the difference for Pepsi, and a lack of one plunged United Airlines into a further crisis. #PRCrisis #PowerofApology
To survive every Asian PR agency must be an integrated, digital, marketing firm says Harjiv Singh founder of Gutenberg
True PR success in India depends on home grown global brands
After two weeks a polite reminder mail was sent to the journalist requesting for her feedback, there was no response
Reputation risk remains among the top three risks when it comes to any crisis situation
A parable from a global CEO’s visit to India
What we are seeing is a 'digitally challenged' community of brand communication professionals who have turned to technology professionals for help
The much criticised state summits are here to stay as a PR and marketing tool to attract investment. Governments could learn from young states like Telangana about using communication for investment. #PRLongread
This 3rd visit of a Global CEO, made it a memorable one for a different reason, this parable is on what happened in this visit.
From chocolate pop ups in London to mini gyms at bustops, did your favourite 2016 PR campaign make the list?
Pratishtha Kaura interviews journalist Nimish Dubey on that crucial but much maligned journo-PR relationship
PR professional, Pratishtha Kaura, turns the table by interviewing senior journalist Nimish Dubey, on that crucial but much maligned journo-PR relationship . Kaura will do a series of interviews for PRmoment India with senior journalist to chronicle the evolving dynamics between PR and journalism.