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Opinion

You can’t buy a journalist!

You can’t buy a journalist!

Inspite of paid media gaining ground and paid bloggers doing the round, Concept PR, executive director, B N Kumar argues that it’s not a good idea to try and buy a journalist

Why press releases get binned

Why press releases get binned

Journalist Janet Murray lists five common press-release writing mistakes and explains why ones that look promising, but fail to deliver due to a small mistake or oversight, usually get binned

PR Parables : When the reporter’s nephew is a guest too

PR Parables : When the reporter’s nephew is a guest too

“The bill was finally cleared by my organisation. But what never got cleared was my guilt of not confronting the journalist, nor escalating it to his boss.” What do you do when a reporter runs up a massive hotel bill at your expense? Every month, PRmoment India will feature this true story and other ‘PR Parables’ from the varied and rich PR experiences of senior corporate communications professional, Moushumi Dutt.

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