How a PR internship helped marketing communications student Prachi Tyagi discover her future self
Donors are no longer happy with just good execution of the concept. They want to see community involvement and a robust dialogue with it. This is an opportunity for agencies to apply lessons learned over decades.
PR professionals need to up their game in 2017 says Mrunmaiy Abroal, director of communications, at Opera Software
Mrunmaiy Abroal, director of communications, at Opera Software on PR's resolutions for 2017
Continuing with our PR Parables. Read what happens when the CEO cuts the PR agency short and asks to skip the, “what we did” slides and move onto the, “What we couldn’t” bits.
Fighting fake information online with PR is the new reality says Jean-Léopold Schuybroek, member of Adfactors PR global advisory board, and founder of Interel Group
Continuing with the PRmoment India Leadership series; a look at whether Indian PR firms now prefer to stay independent, fast and better in tune with changing client needs
I had to convince and cajole a reticent and extremely introverted CEO to preside over his press meet
In the first of PRmoment India Leadership Series, Nikhil Dey, president, Genesis Burson-Marsteller shares how to build a high performance team in a large PR firm
Stop checking. Start creating. Chris Lewis explains why switching off is key to being creative
Inspite of paid media gaining ground and paid bloggers doing the round, Concept PR, executive director, B N Kumar argues that it’s not a good idea to try and buy a journalist