Get the famed Mumbai Dabbawalas to deliver the press invite, use Facebook to launch a ketchup bottle. The Commune’s Deepak Kapoor says give traditional media methods a miss and social media a hit for a new product launch
The client-PR consultant relationship is a two-way street, so let’s build it right. You have established rapport with your client, so how do you maintain it?
Respect is what keeps a young PR professional motivated, but it has to be earned. Here’s how to see the big picture with your clients and earn respect
“Most brands fail to command attention and market equity because they were introduced into the market place with advertising instead of Public Relations.”
Tell the story, don’t sell the story says communications specialist Kevin Braganza on the art of the media pitch
Instagram announces this week that it would be changing its content feed from chronological to an algorithm that shows you content you most engage with.
The marketing head of hotel aggregator WudStay shares his views on what he excepts from PR
How to get to the cherry on top if you are a parent in PR and want to have it all. Fenella Grey, managing director of PR firm Porter Novelli UK, discusses how becoming a parent was a grounding experience and gave her the freedom to make a positive career choice
Can Indian PR agencies follow international trends and take a bite out of the branded content pie?
“Aaj digital PR mai kya hain? Why emojis’, VR and 4 G video offers the PR business great new ways to interact with their audience.