Journalist Janet Murray lists five common press-release writing mistakes and explains why ones that look promising, but fail to deliver due to a small mistake or oversight, usually get binned
“The bill was finally cleared by my organisation. But what never got cleared was my guilt of not confronting the journalist, nor escalating it to his boss.” What do you do when a reporter runs up a massive hotel bill at your expense? Every month, PRmoment India will feature this true story and other ‘PR Parables’ from the varied and rich PR experiences of senior corporate communications professional, Moushumi Dutt.
Nothing will speed up an investor’s interest in your business faster than projecting enhanced image reputation through PR!
It is the founder’s responsibility to take up the role of the Chief Reputation Officer
A spokesperson is a brand ambassador, an extension of the business, Here are 5 tips you can borrow from the inimitable Shahrukh Khan on effective communication
Get the famed Mumbai Dabbawalas to deliver the press invite, use Facebook to launch a ketchup bottle. The Commune’s Deepak Kapoor says give traditional media methods a miss and social media a hit for a new product launch
The client-PR consultant relationship is a two-way street, so let’s build it right. You have established rapport with your client, so how do you maintain it?
Respect is what keeps a young PR professional motivated, but it has to be earned. Here’s how to see the big picture with your clients and earn respect
“Most brands fail to command attention and market equity because they were introduced into the market place with advertising instead of Public Relations.”
Tell the story, don’t sell the story says communications specialist Kevin Braganza on the art of the media pitch