Continuing with our PR Parables. Read what happens when the CEO cuts the PR agency short and asks to skip the, “what we did” slides and move onto the, “What we couldn’t” bits.
Fighting fake information online with PR is the new reality says Jean-Léopold Schuybroek, member of Adfactors PR global advisory board, and founder of Interel Group
Continuing with the PRmoment India Leadership series; a look at whether Indian PR firms now prefer to stay independent, fast and better in tune with changing client needs
I had to convince and cajole a reticent and extremely introverted CEO to preside over his press meet
In the first of PRmoment India Leadership Series, Nikhil Dey, president, Genesis Burson-Marsteller shares how to build a high performance team in a large PR firm
Stop checking. Start creating. Chris Lewis explains why switching off is key to being creative
Inspite of paid media gaining ground and paid bloggers doing the round, Concept PR, executive director, B N Kumar argues that it’s not a good idea to try and buy a journalist
Journalist Janet Murray lists five common press-release writing mistakes and explains why ones that look promising, but fail to deliver due to a small mistake or oversight, usually get binned
“The bill was finally cleared by my organisation. But what never got cleared was my guilt of not confronting the journalist, nor escalating it to his boss.” What do you do when a reporter runs up a massive hotel bill at your expense? Every month, PRmoment India will feature this true story and other ‘PR Parables’ from the varied and rich PR experiences of senior corporate communications professional, Moushumi Dutt.
Nothing will speed up an investor’s interest in your business faster than projecting enhanced image reputation through PR!