If you want to be more creative, get curious, writes Claire Bridges, chief spark at consultancy Now Go Create and author of a new book on creativity.
Continuing with our PR Parables series. Moushumi Dutt shares what happens when a client play hide and seek with the full story
Gamification is just one of the ways employee engagement is changing in India. Listen in to what Rajneesh Chowdhury vice-president at The PRactice has today about the growing importance of employee engagement.
How a PR internship helped marketing communications student Prachi Tyagi discover her future self
Donors are no longer happy with just good execution of the concept. They want to see community involvement and a robust dialogue with it. This is an opportunity for agencies to apply lessons learned over decades.
Mrunmaiy Abroal, director of communications, at Opera Software on PR's resolutions for 2017
Continuing with our PR Parables. Read what happens when the CEO cuts the PR agency short and asks to skip the, “what we did” slides and move onto the, “What we couldn’t” bits.
Fighting fake information online with PR is the new reality says Jean-Léopold Schuybroek, member of Adfactors PR global advisory board, and founder of Interel Group
Continuing with the PRmoment India Leadership series; a look at whether Indian PR firms now prefer to stay independent, fast and better in tune with changing client needs
I had to convince and cajole a reticent and extremely introverted CEO to preside over his press meet