In the first of PRmoment India Leadership Series, Nikhil Dey, president, Genesis Burson-Marsteller shares how to build a high performance team in a large PR firm
Stop checking. Start creating. Chris Lewis explains why switching off is key to being creative
Inspite of paid media gaining ground and paid bloggers doing the round, Concept PR, executive director, B N Kumar argues that it’s not a good idea to try and buy a journalist
Journalist Janet Murray lists five common press-release writing mistakes and explains why ones that look promising, but fail to deliver due to a small mistake or oversight, usually get binned
“The bill was finally cleared by my organisation. But what never got cleared was my guilt of not confronting the journalist, nor escalating it to his boss.” What do you do when a reporter runs up a massive hotel bill at your expense? Every month, PRmoment India will feature this true story and other ‘PR Parables’ from the varied and rich PR experiences of senior corporate communications professional, Moushumi Dutt.
Nothing will speed up an investor’s interest in your business faster than projecting enhanced image reputation through PR!
It is the founder’s responsibility to take up the role of the Chief Reputation Officer
A spokesperson is a brand ambassador, an extension of the business, Here are 5 tips you can borrow from the inimitable Shahrukh Khan on effective communication
Get the famed Mumbai Dabbawalas to deliver the press invite, use Facebook to launch a ketchup bottle. The Commune’s Deepak Kapoor says give traditional media methods a miss and social media a hit for a new product launch
The client-PR consultant relationship is a two-way street, so let’s build it right. You have established rapport with your client, so how do you maintain it?