Angie Schneider, partner and president APAC, with Porter Novelli has also acted as communications consultant to Yahoo co-founder, Jerry Yang, talks about how founders should empower their staff to be spokespersons
Pitching can be amazing. It’s the thrill of the chase, it’s exhilarating, it’s stressful, it’s heart-breaking. We asked Sarah Shilling, who heads up Nelson Bostock’s new biz team, what a life of pitches is really like...
PR is not a commodity – the expected outcomes from PR are far too important. PR Pundit’s Archana Jai makes the case for being consultants
Print Media is attempting to compete with social media audiences by bringing in the motifs India loves best - Bollywood
Today’s young PROs are not what they used to be says David Gallagher, CEO of Ketchum Europe and president of ICCO. He describes why PR newbies are different from young PROs of the past and why
A matrix approach to mapping brand conversations will give closer assessments of campaign impact
Impact Measurement's Durgesh Garg on the PR measurement debate
Holograms and virtual reality are some gamification tools that are being used by Big Pharma to communicate to consumers and build their brands in India
There is a good campaign and then there is what the client wants – Listen, understand the brief properly. An agency tends to give ideas, which are not practical. Think about the money, which is required to be spent.
While it’s easy to make cat videos go viral, Olivia Manders from Rotterdam School of Management has pointers on how to make serious content shareable via video