Can Indian PR agencies follow international trends and take a bite out of the branded content pie?
“Aaj digital PR mai kya hain? Why emojis’, VR and 4 G video offers the PR business great new ways to interact with their audience.
An agency's training programme tells you almost everything you need to know about it says David Gallagher, CEO Europe of PR firm Ketchum, in his view if you don’t invest in training today, you won’t be in business tomorrow
When you have a company that can’t walk the PR talk, run! Adithya Venkatesan discussed why PR is a double edged sword best practiced by the masters
PR software designer Frederik Vincx provides an overview on improving workflow in PR
Changing nappies during conference calls and building a firm from scratch. Young entrepreneur, Neha Mathur Rastogi, shares seven lessons from her seven years as a PR start-up
Deloitte predicts that the launch of 4 G will push advertising revenues by 10-15 percent. Will PR also get a share too?
Kicking off our series of PR Legends with Prema Sagar. Read about her extraordinary journey from Fauji kid to PR business leader
All your problems with journos, solved!
Why Snapdeal’s response to the trolling of their brand ambassador, Aamir Khan, can reshape the intolerance debate