Respect is what keeps a young PR professional motivated, but it has to be earned. Here’s how to see the big picture with your clients and earn respect
“Most brands fail to command attention and market equity because they were introduced into the market place with advertising instead of Public Relations.”
Tell the story, don’t sell the story says communications specialist Kevin Braganza on the art of the media pitch
Instagram announces this week that it would be changing its content feed from chronological to an algorithm that shows you content you most engage with.
The marketing head of hotel aggregator WudStay shares his views on what he excepts from PR
How to get to the cherry on top if you are a parent in PR and want to have it all. Fenella Grey, managing director of PR firm Porter Novelli UK, discusses how becoming a parent was a grounding experience and gave her the freedom to make a positive career choice
Can Indian PR agencies follow international trends and take a bite out of the branded content pie?
“Aaj digital PR mai kya hain? Why emojis’, VR and 4 G video offers the PR business great new ways to interact with their audience.
An agency's training programme tells you almost everything you need to know about it says David Gallagher, CEO Europe of PR firm Ketchum, in his view if you don’t invest in training today, you won’t be in business tomorrow
When you have a company that can’t walk the PR talk, run! Adithya Venkatesan discussed why PR is a double edged sword best practiced by the masters