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Internal communications and HR must align to support business goals and talent retention

14th February 2017


In an age where every employee can be a brand ambassador or brand detractor via numerous social channels employee communication has become very important . 

India is also undergoing a transformation. As family owned concerns open up to professionals from outside and promoters of older start-ups begin to hand over the reigns a fresh set of challenges is being created.

Therefore employee engagement matters in not only supporting the business goals of a company, but also to help hold on to talent and convey key messages in a changing situation.Rajneesh Chowdhury vice-president at The PRactice, speaks to PRmoment India about the latest approaches to employee engagement focusing on internal communications and explains how gamification can help in the process.

Written by Paarul Chand+, PRmoment.in


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