Diversity training for PR professionals of rising importance as regional diversity in India becomes complex
Prepare well in peace time, have a safety net of positive influencers to handle social media crisis, says the PR Guru panel
PR Guru panel advises on handling a social media crisis. We always recommend that our clients respond to the crisis on the platform where it breaks out and complement this response with all other media
The biggest capabilities to build are to start getting our teams to think in story board perspectives, understand the nuances of video content as opposed to the traditional one
Divide bloggers into tiers as per reach, concentrate on middle category for big gains, say PR Guru experts
The dos’ and don’ts of how to build you own brand as a PR executive
“We have rejected large celebrated agencies during the pitch process for the Godrej PR mandate as they came up with tactical yearly plan’s basis a single page brief without understanding the real challenges.
PR Guru panel believes PR measurement is slowly moving to value and return on objective from clip counting
Throw the gender rulebook out of the window when offering opportunities to men and women in PR. On the occasion of International Women’s Day’ PR professionals share their views around gender challenges in PR
No quick fixes in interactions with journalists, there shouldn’t be a caste system between PR pros and journos
Develop your own social media Klout, storytelling and business skills to stay ahead of the integrated PR game, says PR Guru’s expert panel.