The client usually makes up their mind about working (or not working with a consultancy) in the first five minutes of a pitch. Client briefs, long agency short-lists are among the big reasons why pitches fail.
Journalists are uncomfortable with being contacted incessantly across social media channels and through personal phone numbers .
Product PR, recruitment PR in India are focusing on regional language media training and digital
Sitting in front of a television set is passé, its WhatsApp, News Apps and Social Media that are top sources of news for the current crop of PR professional
Human beings have always loved good stories with emotions and we, as communicators, must use this to our advantage in a genuine and honest manner
What’s the PR fix for certain key Indian industry sectors?
ESOPS, remote working, Willy Wonka ticket invites and ‘The Angries’! As PR office culture evolves, driven by smaller PR firms, creativity is getting a boost as well!
Lack of systemic training is hurting the PR business
Rising demands in the face of reducing fees has made PR a much tougher job.
Strong public affairs intervention needed for hospitality industry in India