The minute we equate CSR with brand purpose, we're already diluting a brand
As we move into the last quarter of 2017, PRmoment India takes a look at trends that will continue to impact in 2018: What’s on your list?
This Dussera, please burn the evaluation sheet with LxB in it! And yes, journalists do make the list, maybe not the way you think!
Sweeping business disruption is a CEOs biggest challenge today and PR can help. #LongRead #PRLegends
The world’s most important resource today is not oil, but data, says ‘The Economist’
The Indian sentiment that family owned business is best run by the family continues to have an upper hand in case of corporate India ownership and represents a special PR challenge.
It all boils down to this, “Do you trust your employees?
The client usually makes up their mind about working (or not working with a consultancy) in the first five minutes of a pitch. Client briefs, long agency short-lists are among the big reasons why pitches fail.
Journalists are uncomfortable with being contacted incessantly across social media channels and through personal phone numbers .
Product PR, recruitment PR in India are focusing on regional language media training and digital