Display of vulnerability. Sharing stories of failures can also be very helpful to inspire colleagues especially for millennials in a firm.
The most important diversity evangelist is the person in the next cubicle.
Talent is a core issue that every PR firm talks about, but with few solutions on hand
With elections less than a year away, here are 10 non PR trends that will matter for PR professionals.
They are at the frontline of managing a changing PR environment, negotiating between two separate generations. The millennials on one hand and Generation X on the other hand.
PR industry ‘cautiously optimistic’ about growth in election year, integrated PR best bet against static retainers
"Rebel a little. Find your voice." Nucleus's Tarunjeet Rattan urges her colleagues in PR to stand up for themselves at work
This year marks 25 years for Lakshmanan in the PR business and 18 years of 'The PRactice'. Nandita Lakshmanan shares her life story and lessons from her journey with PRmoment India
Media is like a B2B customer for most industries. The media offers visibility in return for information. If we treat them as customers, then we stand a chance to be more effective.
AI will further push the data economy and brand communicators need to be prepared for its implications. Yet, as machines become more prominent, human intervention has never mattered more.