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Why PR must earn respect from journalists

Why PR must earn respect from journalists

"We roam around media persons like touts peddling our wares. Can't criticize others for not perceiving us right when we don't exactly conduct our own affairs with the right set of ethics." The challenge of respect for PR #LongRead #Respect4PR

Decoding India PR trends 2017, is it make or break time?

Decoding India PR trends 2017, is it make or break time?

The merging of PR and SEO, of brand communication and brand reputation, the rise of the blogger CEO and opportunities to raise flat retainers are some of the big PR trends our panel of experts point to. But don’t forget the talent crisis. #LongRead #PRTrends2017

Are Ad agencies any good at PR?

Are Ad agencies any good at PR?

Advertisers say no it’s longer possible for brands to communicate without good PR, this prompts the question: Is there any proof that advertising can also do PR?

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