The merging of PR and SEO, of brand communication and brand reputation, the rise of the blogger CEO and opportunities to raise flat retainers are some of the big PR trends our panel of experts point to. But don’t forget the talent crisis. #LongRead #PRTrends2017
Paid media is altering the relationship between the journalist, the PR professionals and the audience they ultimately target
The good news is that young PR pros are now serious about building their own social media presence, adding to their knowledge and impact on the medium
There are rising instances when large PR firms look for cheaper options to their affiliates. This means lesser commitment for less money for their clients
Advertisers say no it’s longer possible for brands to communicate without good PR, this prompts the question: Is there any proof that advertising can also do PR?
PR firms are increasingly trusted with digital mandate. But, large spenders like e-comm and telecom are yet to shift significant digital spending to PR
Managing founder’s personality key to successful leadership transitions
PR pros want clients to raise budgets this Diwali! What’s your Diwali wish?
Can the human task of pitching the mnedia benefit from becoming more machine like?
As the Modi government grabs the narrative of victory post the strikes, the Congress is struggling to make a mark in the absence of a strong messaging plan