Sitting in front of a television set is passé, its WhatsApp, News Apps and Social Media that are top sources of news for the current crop of PR professional
Human beings have always loved good stories with emotions and we, as communicators, must use this to our advantage in a genuine and honest manner
What’s the PR fix for certain key Indian industry sectors?
ESOPS, remote working, Willy Wonka ticket invites and ‘The Angries’! As PR office culture evolves, driven by smaller PR firms, creativity is getting a boost as well!
Lack of systemic training is hurting the PR business
Rising demands in the face of reducing fees has made PR a much tougher job.
Strong public affairs intervention needed for hospitality industry in India
Clients seldom believe in incentivising agencies for efficient working
Some PR people are just born lucky. Want to know why? Read on about dream PR jobs!
Early stage firms, easily get affected in this churn up, running pillar to post in search of a comprehensive PR solution. Therefore, small PR firms who deal with early stage start-ups are facing impairment