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PR Insight

Can you do PR by numbers?

Can you do PR by numbers?

The right and timely data can help you get bigger client budgets, plan effective customised campaigns and create context for targeting journalists

Does the traditional press release need a makeover?

Does the traditional press release need a makeover?

“Tiring, predictable press releases are passé. A judicious combination of tweets, blogs and Facebook posts are the way to go, with occasional summary bulletins”. PRmoment India discusses whether the humble press release has a future, and if not, what will take its place?

Is internal comms about to get interesting?

Is internal comms about to get interesting?

In-house brand journalists, content co-creation and crowdsourcing of funds and innovation are just some of the new things that internal communicators are using to keep employees engaged

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