"I have seen agencies and in-house teams struggle to find the right talent and then out of sheer exhaustion end up hiring whoever is available"
After recent research highlighted a decline in media trust in India we talked to a variety of professionals to get their opinion on the matter
PRmoment India spoke with a range of in-house communicators across business sectors to understand how they are driving the future of PR
The right and timely data can help you get bigger client budgets, plan effective customised campaigns and create context for targeting journalists
“Tiring, predictable press releases are passé. A judicious combination of tweets, blogs and Facebook posts are the way to go, with occasional summary bulletins”. PRmoment India discusses whether the humble press release has a future, and if not, what will take its place?
We find out whether brands in India are tapping into user generated content for millennials and whether this is trusted more than other types of professional communication
Why the BJP needs to steal AAP’s anti–corruption plank for long term gains
In-house brand journalists, content co-creation and crowdsourcing of funds and innovation are just some of the new things that internal communicators are using to keep employees engaged
PRmoment India talks to some PROs about why PR needs to be included right from the beginning of a brand communication campaign
We talk to some Indian PRO's to find out their daily challenges when it comes to our 'always on' environment