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Should agencies refuse media only briefs?

Should agencies refuse media only briefs?

Should PR agencies turn down media only briefs? Valerie Pinto, CEO, Perfect Relations, Vivek Sengupta, Founder & Chief Executive, Moving Finger Communications and Nandita Lakshmanan, Founder and CEO, The PRactice, discuss

The future of PR agencies in India

The future of PR agencies in India

Rising staff costs, and low client budgets have seen profits take a hit in India's PR sector. We talk to some PROs about how they are dealing with it

Is paid content bad for democracy?

Is paid content bad for democracy?

It is not clear what content in the media has been paid for, and according to the Press Council of India, this undermines democracy. We discuss how to make paid content more transparent

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