Media is like a B2B customer for most industries. The media offers visibility in return for information. If we treat them as customers, then we stand a chance to be more effective.
AI will further push the data economy and brand communicators need to be prepared for its implications. Yet, as machines become more prominent, human intervention has never mattered more.
"Skills can be taught but responsibility and accountability not!"
What the #MeToo movement has done is redefine what is appropriate behaviour.
When you can quote famous football coaches, you know you are a super-fan. When you play with a broken shoulder, you know you are a super-fan. When you start colouring your hair blue and orange in honour of your favourite football team. Well, you know where this is going!
Journos and PR folks have to be collaborative we all know, yet there is a growing ‘trust & respect’ deficit which needs to be addressed.
From Iran to Europe, our intrepid PR pros are ardent travellers and the summer is prime time for vacays.
"The internal communications function in a company is like that child in the family, who does everything right, yet no one seems to remember or care if it's around or not!"
Are bad bosses and a patronising marketing department the chief reasons behind a 30% churn rate in PR?
Frequent job changes are one of the biggest challenges PR faces
Great companies have ethics in their corporate DNA, a reason for their long-term success.