Can the human task of pitching the mnedia benefit from becoming more machine like?
As the Modi government grabs the narrative of victory post the strikes, the Congress is struggling to make a mark in the absence of a strong messaging plan
Brands are already a major and growing source of content for blogs, the “ India Blog Trends 2016” report published by Avian Media says it’s time to formalize the relationship.
PR companies classified as ‘very large’ show flat growth in profitability, slow in driving revenue from key categories such as digital and social PR.
Agency personnel are execution-oriented, and often clients, to their own disservice, presume both when and how much they need to know.
India’s most branded Prime Minister in history, Narendra Modi is a disruptive communicator who has chosen his own mass communications path. But, is it working?
Thanks to a saturation with cricket, great winning moments by women athletes and some deft PR, the Rio Olympics was one of the most actively followed in India. PRmoment India , looks at the future of sports PR in India.
PR professionals still flag off traditional PR media skills as key, say it’s tough to move out of their comfort zones where skills are concerned
Is it still possible to work only 5 days a week in PR? The moment you are able to offer 5 days a week to the employee, I bet you have gained a resource for long period.
One-tweet-a-week CEOs will make no headway, neither will those who are distant and un-engaging. #Longread