Despite the increased scope of most communicators work, it seems most PR professionals stil lack confidence due to the public relations' continues inability to link PR success to business results
"We roam around media persons like touts peddling our wares. Can't criticize others for not perceiving us right when we don't exactly conduct our own affairs with the right set of ethics." The challenge of respect for PR #LongRead #Respect4PR
In India, the mobile pie in terms of revenue currently is still embryonic but will increase rapidly in the next 2-3 years
The merging of PR and SEO, of brand communication and brand reputation, the rise of the blogger CEO and opportunities to raise flat retainers are some of the big PR trends our panel of experts point to. But don’t forget the talent crisis. #LongRead #PRTrends2017
Paid media is altering the relationship between the journalist, the PR professionals and the audience they ultimately target
The good news is that young PR pros are now serious about building their own social media presence, adding to their knowledge and impact on the medium
There are rising instances when large PR firms look for cheaper options to their affiliates. This means lesser commitment for less money for their clients
Advertisers say no it’s longer possible for brands to communicate without good PR, this prompts the question: Is there any proof that advertising can also do PR?
PR firms are increasingly trusted with digital mandate. But, large spenders like e-comm and telecom are yet to shift significant digital spending to PR
Managing founder’s personality key to successful leadership transitions
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