"The internal communications function in a company is like that child in the family, who does everything right, yet no one seems to remember or care if it's around or not!"
Are bad bosses and a patronising marketing department the chief reasons behind a 30% churn rate in PR?
Frequent job changes are one of the biggest challenges PR faces
Great companies have ethics in their corporate DNA, a reason for their long-term success.
Shun your ego and surrender to reverse mentoring, says GBM's Deepshikha Dharamraj
Brands in India have to have better listening to fight fake news
Do PR mergers work in India? What next for the Indian PR market?
While brands not likely to dramatically reduce Facebook usage, they need to push for greater safety of consumer data
Away from the world of press releases, grumpy journalists, building reputations and learning the nuances of integrated PR, communications professionals have another life. Things that make their souls sing and make their PR work infinitely better.
Stronger action is required at PR firms in India on how to truly empower women. The question is not just being a working woman, but leading organisations themselves.
Integrated approach helped Fleishman Hillard India clock 3 million dollars of media buys, says Yusuf Hatia
Our focus is on fewer people, fewer clients and growth that considers both revenue and margin