There are rising instances when large PR firms look for cheaper options to their affiliates. This means lesser commitment for less money for their clients
Advertisers say no it’s longer possible for brands to communicate without good PR, this prompts the question: Is there any proof that advertising can also do PR?
PR firms are increasingly trusted with digital mandate. But, large spenders like e-comm and telecom are yet to shift significant digital spending to PR
Managing founder’s personality key to successful leadership transitions
PR pros want clients to raise budgets this Diwali! What’s your Diwali wish?
Can the human task of pitching the mnedia benefit from becoming more machine like?
As the Modi government grabs the narrative of victory post the strikes, the Congress is struggling to make a mark in the absence of a strong messaging plan
Brands are already a major and growing source of content for blogs, the “ India Blog Trends 2016” report published by Avian Media says it’s time to formalize the relationship.
PR companies classified as ‘very large’ show flat growth in profitability, slow in driving revenue from key categories such as digital and social PR.
Agency personnel are execution-oriented, and often clients, to their own disservice, presume both when and how much they need to know.