India’s most branded Prime Minister in history, Narendra Modi is a disruptive communicator who has chosen his own mass communications path. But, is it working?
Thanks to a saturation with cricket, great winning moments by women athletes and some deft PR, the Rio Olympics was one of the most actively followed in India. PRmoment India , looks at the future of sports PR in India.
PR professionals still flag off traditional PR media skills as key, say it’s tough to move out of their comfort zones where skills are concerned
Is it still possible to work only 5 days a week in PR? The moment you are able to offer 5 days a week to the employee, I bet you have gained a resource for long period.
One-tweet-a-week CEOs will make no headway, neither will those who are distant and un-engaging. #Longread
Even as stress at work climbs, PR offices offer their young professionals little more than a game room and offsite trips to deal with the daily stress triad of clients, journos and deadlines
Rising internet penetration, a massive Gen Z population and the use of micro video content can really open up brands to the idea of Snapchat
PR pros say don’t shoot the messenger!
Media coverage, the poor cousin of integrated PR is hard, sweaty, bread and butter work. We bring you stories of some of the favourite bits of coverage by millennials and how they managed it.
Many families in India work in the same PR profession. And yet they have made a potentially challenging situation work with a combination of maturity and personal choices.