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Why Sports PR pros in India aced the Rio Olympics

Why Sports PR pros in India aced the Rio Olympics

Thanks to a saturation with cricket, great winning moments by women athletes and some deft PR, the Rio Olympics was one of the most actively followed in India. PRmoment India , looks at the future of sports PR in India.

Defining the social CEO

Defining the social CEO

One-tweet-a-week CEOs will make no headway, neither will those who are distant and un-engaging. #Longread

Is PR in India ready for Snapchat?

Is PR in India ready for Snapchat?

Rising internet penetration, a massive Gen Z population and the use of micro video content can really open up brands to the idea of Snapchat

Tales from the frontline of media relations

Tales from the frontline of media relations

Media coverage, the poor cousin of integrated PR is hard, sweaty, bread and butter work. We bring you stories of some of the favourite bits of coverage by millennials and how they managed it.

Meet the families who work in PR

Meet the families who work in PR

Many families in India work in the same PR profession. And yet they have made a potentially challenging situation work with a combination of maturity and personal choices.

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