In a first, PRCAI uses Inter Consultancy Cricket Tournament to help the PR business bond and Value 360 go home with the trophy!
In a way, people are the new mainstream media. And they are in no mood to be talked down to
If the budget boost to rural areas happens, tradition media could see a revival in fresh, new combinations with digital media strategies
This is a tough time to be selling business to customers. PR agencies catering to realty, financial sector could feel the squeeze as less cash circulates
Customer leads can be generated through viral content, including video and systematic media placement
Fake news is the next form of yellow journalism in the digital world.
Despite the increased scope of most communicators work, it seems most PR professionals stil lack confidence due to the public relations' continues inability to link PR success to business results
"We roam around media persons like touts peddling our wares. Can't criticize others for not perceiving us right when we don't exactly conduct our own affairs with the right set of ethics." The challenge of respect for PR #LongRead #Respect4PR
In India, the mobile pie in terms of revenue currently is still embryonic but will increase rapidly in the next 2-3 years
The merging of PR and SEO, of brand communication and brand reputation, the rise of the blogger CEO and opportunities to raise flat retainers are some of the big PR trends our panel of experts point to. But don’t forget the talent crisis. #LongRead #PRTrends2017