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Fulcrum Awards

Announcing the Godrej PRmoment India 30 under 30 list 2019, in partnership with Adfactors PR.

11th March 2019


In its 5th year, the Godrej PRmoment India 3030 in partnership with Adfactors PR has become the barometer of young PR talent in India. 2019 too saw an extremely high standard of work done by our young PR colleagues.

The applicants created microsites for their entries, used a lot of video, showcased their ICM techniques and showed why PR professionals are truly at the cutting edge of brand communication.

We also have a significant uptick in representation from in-house winners from mainstream brands such as Eli Lilly and Canon. For the first time there are also winners from the creative vertical and from internal communication teams.

Our sincere thanks to 3030 sponsors Godrej Group and Adfactors PR for their continued support for this effort to recognise young communications talent. And without the distinguished jury who gave generously and unflinchingly of their insights, time and effort to go through, vet and discuss every applicant. The jury ensured that the process was fair, transparent and thorough.

Without much ado, read on, take a look at the brightest young PR talent in India.

Hello PR Rockstars!

On behalf of the distinguished jury panel, let me congratulate each one of  you for being selected for the Godrej PRmoment India 3030 list brought out in partnership with Adfactors PR. Year on year the competition has been tough and I was amazed to see such profound and energetic entries at this edition. You have made the PR and communications fraternity in India sit up and take notice of your calibre. Now it’s time to create the same impact for the businesses you work with. This renewed vigour will certainly enhance your confidence and propel you towards higher outcomes! Wish you a fabulous year ahead!

Sujit Patil, Jury Co-Chair @Sujitpatil
Vice President and Head, Corporate Brand and Communications
Godrej Industries Limited and Associate Companies

Dear 3030 Winners,

Congratulations on winning a place on the Godrej Prmoment India 30 under 30 list brought out in partnership with Adfactors PR. The 3030 jury, as always, has done a stellar job in selecting the best and the brightest young talent from across the country. You are the future of the PR business in India and it is truly heartening to see the hard work, technical skills and creativity that all of you are bringing to the table.

As PR evolves and becomes a key player in integrated marketing you will be called upon to offer more to your stakeholders, whether in consultancy firms or in corporate communication roles. Even as PR deliverables are questioned, I want you to  remember that relationships, intuition and client experiences can be scaled, as typified by firms as diverse as Wall Street Journal and Starbucks.

I believe in the future PR and earned media will become more and not less important, all of you will be at the helm of this great churn in our profession innovating and moving the needle ahead.

For now, please enjoy the accolades and the results of your hard work. Wishing you all a great career ahead.

Roger Darashah, Jury Co-Chair @RogerDara
COO, Adfactors PR

Aaron Dias, 23, consulting associate, The PRactice
@aarondias164

Aaron Dias moves with ease between cricket, food and celebrity influencer management. He has handled integrated PR campaigns for South Australian Tourism Commission (SATC) and Parle PRoducts, the maker of the world's largest glucose biscuit brand, Parle G.

During these campaigns Aaron built considerable media engagement for SATC, managing the India Facebook page and featuring the destination on Conde Nast Traveller' Instagram 17 times. For Parle Products, Aaron devised a strategy to talk about the firm’s next 5 year business milestones in numbers, to get around the challenge of Parle not sharing much sales and revenue data as a private listed firm.

Breakout moment
“In November 2016 where we presented the Indian Cricket Team’s Captain, Virat Kohli with a replica cake of the Adelaide Oval at his residence after his public comments of how the Adelaide Oval is one the most special stadiums in the world to him. We also had the Adelaide Oval management post a special birthday message for him on the scoreboard and post it to Facebook pages of the stadium as well as South Australia Tourism which led to significant engagement from fans.”

Anu Sharma, 30, assistant manager, PR and digital, Canon India Private Ltd
@AsAnuSharma

This young PR star stood out not only because of her work but also the range of testimonials her entry contained from journalists from leading organisations such as PTI and The Hindu. Anu Sharma’s simple PR for PR idea struck an emotional chord by answering that question the families of PR professionals often ask, “What is this PR work you do?”

With stints at WordsWork and Weber Shandwick India, at Canon Anu helped curate a digital movement called #ShiftYourFocus, leveraging popular social media hashtags, such as #FollowMeTo, #OnMyTable and #FromWhereIStand. This helped bring attention to subjects that often don’t catch our focus like stopping plastic usage, food wastage, environment conservation and sharing.

Says Anu, “Where most brands speak to their audience in the language the latter likes, we spoke to them in the language they should like, as a responsible generation.” The campaign gained impressions of 50 million plus and engagement levels with 2 million. The pictures from the campaign will soon be an art installation.

A vote of confidence
“It’s my privilege to recommend nomination for Anu Sharma for this prestigious list of PR professionals. Unlike her contemporaries, which now rely more on gadgets and gizmos to connect with the media professionals on the virtual world, she is one of them which I always found on the ground connecting with the people with her frequent media rounds and establishing long terms contact.”
Kumar Rahul, principal correspondent, Press Trust of India (PTI)

Archana Kayarat, 22, junior associate, Weber Shandwick India
@ArchanaKay

At 22, Archana Kayarat, is one of the youngest 3030 winners PRmoment India has ever had. A research savvy PR professional, she has worked on hardcore finance brands such as SBI General Insurance and Fullerton India. Archana brought stories of lives changed by Fullerton India to drive home its positive, real life impact to try and change the negative impression people have regarding the reliability of non banking finance companies.

For SBI General Insurance, Archana looked through its health claims data and expanded the pitch to include the health media.

Outlining the impact for this in her own words, she says, “Within 10 months, I had rigorously driven SBIG’s key messaging in the media, resulting in over 40 large-format stories and 600+ industry stories across leading publications. This content and media push resulted in a stark shift in SBIG’s share of voice from 5th among its competitors to 2nd, marking a 77.8% increase within 3 quarters.”

PR for PR

Archana’s PR for PR video personified PR as a young, ignored child who fights back to prove his worth. Take a look:

Archita Khanna, 25, account manager, Edelman India
@ArchitaKhanna

Archita Khanna, at 25, is already an experienced PR strategist and has even mentored two of her young PR colleagues. Among her prominent accounts is the household cleaning and pest control firm SC Johnson, maker of the iconic Windex brand. Archita worked on a 360-degree integrated campaign for SC Johnson, titled, #StandByToughMoms, managing on-ground events, celebrities, media planning and buying, community associations and stakeholders across three continents.

The campaign eventually won a Bronze Glass: The Lion for Change at Cannes in 2018.

Kudos!
“In a high-pressure and fast-paced campaign timeline, Archita brought a stability, reasoning and problem-solving that I’ve never seen in someone at her level. She took talent acquisition and celebrity management head-on in spite of having limited experience in the area and had the maturity to seek out the advice she needed in advance of any issues arising. Furthermore, she ensured that even though she was the most junior person around the table in client all-agency meetings, that her voice was heard and her opinions were well-formed. The client grew to trust her instincts and counsel as well as her diligent execution."
Isobel Spaven-Donn, Health sector lead, Edelman India

Asavari Bhardwaj, 25,  client operation lead, The PRactice
@AsavariBhardwaj

Asavari’s entry stood out as it was the first completely digital friendly and video entry the 3030 awards have received.

Asavari Bhardwaj reimagined the entry form as a blog, coding the blog's design herself. Among her standout work campaign include helping to create a blockchain jingle for Oracle’s blockchain offering which she composed and sang herself:

She also created a music video about why she would be on the 3030 list. The jury agrees. Listen in:

PR for PR 

Asavari’s PR for PR idea also stood out,  creating an entire campaign called #YehHaiPR which included an anthem and web series.

Chaitali Gupta, 28, senior digital designer, Creation India
@chaitali_dighe

The second completely visual entry received, Chaitali Gupta is the first PRmoment 3030 winner from a creative vertical and not pure play PR. A striking nay, ‘marvellous’ entry, she had the jury from the get go with how she identified herself as, “Chaitali Gupta, Marvel'ously yours!”

As you read further, you realise that you have been cleverly hooked to think Marvel as Chaitali reveals her work for Marvel India, the iconic entertainment firm with 8,000 characters ranging from Spiderman to Captain Marvel to The Avengers, Thor, Hulk, Dr, Stange and many more.

Employing an addictive mix of Bollywood and Hollywood, Chaitali has produced some stunning visual storytelling using trucker artwork as the design inspiration.  She says, “I designed "Phata Poster Nikla Hulk’ - Marvel Characters on billboards, street signs and all things trademarked as undeniably "Indian back of the truck design style”.  I successfully 'massified' Marvel.” As Shobhaa De might say in Stardust, “Have a dekho!”:

Diksha Gupta, 24, senior account executive,Value 360 Communications
@diksha_18

Diksha Gupta is a bit of a start up PR expert who has worked hard to go beyond the usual funding and valuation based startup stories. For Swajal Water Pvt. Ltd Diksha worked on a campaign developed by the PR team that highlighted the concept of water ATM’s to highlight the deep challenge of access to clean drinking water:

She also worked with the PR team that helped create awards for Droom, a pre-owned car buy and sell portal. Instead of using press releases, the PR strategy revolved around reaching out to key influencers to highlight the awards.

Disha Sharma, 26, PR Manager, Volvo Eicher Commercial Vehicles Pvt. Ltd
@Disha_Sharmaa

Disha Sharma has had a start in PR, that even senior professionals would wish to have. As her entry says, she worked on the Microsoft account as a “toddler in PR," on the Nikon account as a “teen in PR” and on Swiggy and HP on her journey to “adulthood in PR”!

Breakout Moment
“I joined team HP and became the youngest team member to drive a business vertical (corporate). A month of working on HP, I identified a glaring gap — that the brand wasn’t communicating to one of the most important target groups of HP – Gen Z and millennials.As the young audience doesn’t read mainstream publications I suggested conducting a blogger meet, and the client agreed! In December 2018, HP India conducted its first Bloggers Meet in New Delhi – GenZunction 2018 to showcase HP’s recent innovations for the young generation. The meet was attended by 19 tech influencers with an approximate social media reach of over 3 million.

I have also been a core resource to frame tweets for the managing director of HP India, for their Twitter handle, in order to highlight the great work which HP is doing across verticals.”

PR for PR

Disha came up with the idea for an interactive web series – “Wonders of Words – The PR Masterclass” depicting the most significant PR case studies, episode by episode. To make it more personal and engaging, every episode would be interactive (like Black Mirror: Bandersnatch) with different consequences and possible outcomes of choosing ‘to use PR’ or ‘to not use PR’.

Harjot Dhawan, 28, Account Director (Lead – Digital, New Delhi), Archetype
@HarjotDhawan07

An unabashed tech geek, Harjot Dhawan published her research as a book, “Road to Cloud Computing," while still pursuing her studies. Developing an app for her college community on the way, Harjot’s first independent work was for Limetray a marketing solutions firm exclusively for restaurants. Setting up their digital marketing vertical Harjot took on the challenge of making the department profitable within 6 months, achieving her target in 4 months instead.

She is now currently tasked with setting up the digital team for Archetype (previously Text 100 and Bite) in Delhi.

Kudos
“Brands need to  redefine their marketing and communication strategies and adopt a 'think digital first' approach. Harjot has been instrumental in helping Max Bupa craft its digital PR journey and thought leadership roadmap for social media outreach.”
Aanchal Jain, head of corporate communications, Max Bupa

Honey Mehra, 26, associate manager, Value 360 Communications
@HoneyMehra484

Transition is not something that scares Honey Mehra. This self described ‘Chandni Chowk to PR’ girl, has also successfully moved from traditional PR to handling new media and influencers. Honey has worked for clients such as Asus and Paytm, part of campaigns such as Itel Mobile.

PR for PR
"Saavn Wala - We can launch a podcast on JioSaavn called Saavn Wala where each episode will have an industry expert to share his/her story How PR has affected his/her life."

        

Ira Arora, 28, associate project manager, Creation India
 @arora_ira

Ira Arora impressed the jury with clear cut outlines of the business impact of the campaigns she worked on. Currently leading a young 5 member team at Creation, some of Ira’s most impressive work has been for tech firms. For tech and  AI focused startup Staqu, Ira helped highlight the firm’s proprietary criminal registration and search system, Artificial intelligence Based Human Efface Detection (ABHED).

The, app can help enable police forces to opt for mobile-phone-based criminal registration, including biometric information. As a result, of the awareness campaign about how the security system in India is using tech in police work, the ABHED programme was expanded from Alwar to include Rajasthan, Maharastra and Punjab.

Fun Fact
"When Devil wore PR-ada"
“I’m a self-proclaimed fashion addict and a brand-o-holic. When I see  brands, I think of them as my media. Just Imagine if all the brands you shop at or dream about such as Louis Vuitton, Cartier, Rolex, Hermes, Prada and Chanel were the ‘leading newswires’. Diesel, Kate Spade, Hugo, DKNY, Sephora and Armani Jeans were the ‘leading mainlines and financials’ of the country and the fashion brands such as Zara, H&M, Forever 21, GAP and Old Navy with the street shops were divided amidst electronic, magazines, online media and bloggers!”

Kanica Sharma, 29, account manager-social impact team, Avian WE
@KanicaShar

Visiting Maoist conflict areas, championing gender rights, working to promote safe sex that led to the government lifting a ban on the advertising of condoms on television, Kanica Sharma’s profile reads more like that of a person working with an NGO. Yet, Kanica has worked hard at Avian WE’s social impact practice using PR to create real life impact. She has also been part of the pitching team for 15 new business pitches.

Do check out her Instagram page that profiles stories of incredible people she has come across while at work.

PR Impact
“As an organization working on the cause of HIV/AIDS and safe sex we were suddenly faced with the challenge of an overnight government ban in India on condom ads during prime time. I applaud team Avian to have immediately set in motion a strategic and well-thought out plan on next steps and executed it to perfection. Effective messaging to win support, mapping the right stakeholders and employing the right media advocacy tools were the keystones of this campaign, which resulted in the removal of the blanket ban”.
Dr. V.Sam Prasad, country program director, AIDS Healthcare Foundation India

Karishma Joseph, 24, reputation manager-sustainability, The Mavericks India
@TheRealMsJoseph

At 24, Karishma Joseph already shows a very firm grasp of what PR should be and what it can deliver.  Passionate about creating dialogue around sustainability, Karishma has created a weekly newsletter called ‘ Sustance, on the topic  for Mavericks.

A very vocal voice about issues on PR and beyond PR, Karishma has consistently built a presence about the issues she champions, a core deliverable, really, for any PR strategy.

PR for PR
“In essence, PR for PR, for me, comes down to creating an authentic circle of influence that you regularly and honestly engage with. This also helps represent you beyond your work, lessening the “transactional” quotient of the industry. In the past year I have not only been more conscious of client coverage shared on my personal handles, currently labelled with a #client for authenticity, but I have also been able to put forward my interests in POSH activism.”

Karishma Chopra, 28, associate manager-client servicing, Value 360 Communications
@karchop08

Education and finance are worthy subjects, but to make them interesting does take some serious skills. Luckily, Karishma Chopra says she has a knack for making tedious data interesting to tell’ informed stories’.

Not one to shy away from a challenge, Karishma says, “When lines between PR and advertising were blurring for one of my existing key accounts (A pure-play brick & mortar model in the education sector); I managed to win back the client by restoring his faith in PR by winning a #2week challenge that they threw at me saying - ‘Show us what PR can do?’ Now after the good work delivered, we have bagged the mandate for servicing the app and technology business for the same client.”

Mala Prakash, 26, senior account executive,  Edelman India
Mala Prakash @LinkedIn

A digital marketing professional Mala Prakash has worked on several APAC wide projects involves various elements of social media and digital marketing.

Breakout Momen
“Monster Wall: Put together a massive social media wall, with the 'IT Monster' character inhabiting a good portion of it. Made with 9-full LFD TVs, the wall was huge and hence impossible to miss. Posts that came in would trigger a reaction from the Monster. This enhanced the interest and curiosity amongst delegates. With some even standing in front of the walls to see their posts hit the monster. I was involved in the project from brainstorming till the final analytics and reporting."

 Malavika Surendra Babu, 26, consulting associate, The PRactice
@malavika_babu

An embedded resource for Walmart Labs, Malavika Surendra Babu has also worked on top campaigns for tech clients such as Dell, Alibaba and AirBnB.

For Alibaba, Malavika helped drive the  PR strategy for ‘Mission Million Books’ project, a CSR project essential for Alibaba to showcase its’ commitment to India especially for the B2B segment in India. The event was attended by dignitaries such as Sharad Pawar.

For AirBnB, Malavika has a unique challenge, creating greater brand recall for AirBnB in South India and doing this by overcoming the South’s dislike of overly branded content.

Malavika tackled this by in her own words by, “Investing effort with the right media through some very different pitches, I was able to break the ice. This led  to the creation of brand evangelists for Airbnb in the South with a number of listicles in south specific newspapers such as The Hindu, The New Indian Express, Deccan Chronicle and new media such as The Little Black Book.”

Malvika Mudgal, 29,  manager-corporate communications, Eli Lilly and Company  (India) Private Limited
@MollyMudgal

At 29, Malvika Mudgal has the rather difficult challenge of help to highlight her firm’s offerings in an environment where the policy environment is highly regulated with stringent restrictions on publicity of pharma related drugs and services.

One of Malvika’s biggest challenges recently, therefore, was to help highlight Eli Lilly’s rheumatoid arthritis medicine.

Says Malvika, “Under the purview of being a highly regulated industry, we abide by stringent rules for protecting patient privacy, no direct to consumer marketing and no brand promotions. This requires a specialised approach and innovation driven communication campaigns.”

Malvika helped conceptualised and led a multi-channel campaign from scratch spread across PR, digital and advertorial led routes. Each element was implemented via multiple channel partners. Additionally, she worked with cross-functional teams — brand managers, medical, regulatory, compliance, legal, corporate affairs, human resources and MD.

Check our her PR for PR video here that succinctly explains what PR is all  about and what PR professional must do at their end to help build the profession. 

Megha Chaturvedi, account director, 30, Adfactors PR,
@the_switchfoot

The youngest account director in Adfactors PR, Megha Chaturvedi showed off her storytelling skills by outlining why she should be on the 3030 list via an infographic. Her entry impressed the jury with the way campaign objectives, processes and results were clearly though out, highlighting the importance of integrated thinking.

Breakout Moment

For the launch of a leading brand’s sunglasses collection, a creative campaign was suggested that would work around the word Chill. From 'Unboxing the Chill' campaign on social media platforms to creating quirky content on various new age websites where the attention of the TG resides, Megha led the campaign garnering hits across platforms.

PR for PR
Apologetic much?
“For a lot of people PR is still very transactional and very short-term. The need of our times is confidence and competency. While the industry is building competency via investing in analytics and insights, we need to have confidence to employ methods that are that are platform-agnostic.

Cue: The Fearless Girl. What has that done to our generation?

We need to be confident in claiming the impact PR can have in sustainable brand building. This will help positioning our work better and hence better price tickets.”

Muskaan Tandon, 26, MSL Group – India | senior  manager – Digital PR
@TandonMuskaan

Muskaan Tandon understands scale. She was the manager for 'Poshan Maah' – a campaign to support the PM’s vision of “Har Ghar Poshan toh Desh Roshan” which was to be taken across the country’s 100 districts informing the citizens about the benefits of holistic nutrition.

The strategy was to engage 74 WhatsApp groups with 2000 image-based stories per minute. The team created hundreds of new content pieces and repurposed the ones coming from the groups to ensure all the stakeholders across districts, ministries, partners talk in one voice and always have a variety of content to share with their communities.

As a result the campaign led to 2 lakh plus real time image-based stories from various districts showcasing their progress of the mission Impressed with this progress, PM Narendra Modi, conducted the first ever direct Samwad with the district workers to understand how they were doing. This was initially not part of the campaign but went in to become a key success metric of the campaign

Breakout PR for PR idea
Image Stock Exchange
“Create an 'Image Stock Exchange' like Bar Stock Exchange for trading. This will be a real time challenge of top business leaders throwing challenges at the leaders of PR industry. By the solutions offered by the PR professional for the brands, the image stock exchange board will reflect its image ranking. This will be a real time board which reflects the rank. The challenges will be designed by a group of leading CEOs."

Neha Karmaran, 23, Weber Shandwick India
@nehakarmaran

Riffing on her height (5 feet 8 inches for those who want the details)!, Neha Karmaran presents her story working in PR in the form of a ‘terribly tall tales’, playing off of the ‘terribly tiny tales’ stories page.

Neha used this format to talk about her work with finance PR!

PR for PR

For her PR for PR idea, Neha highlighted in just two panels why PR matters drawing from the recent PR disaster of cricketers Hardik Pandya and KL Rahul on the Koffee with Karan show.

Life without  PR:

Life with PR:

Raashi Dabola, 23, senior associate, Creation
@RaashiDabola

At just 23, Raashi Dabola is already handling PR for accounts such as Omidyar Network and Hyatt, two very diverse brands. Raashi is also working on a plan to weave the world of PR and social media, to raise the profile of Omidyar Network, a philanthropic investment firm.

Raashi’s entry is impressive, showcasing her work and approach to PR in the form of a twitter poll and timeline.

Do watch the video here:

Shaida Sharma, 28, consultant, PR Pundit
@shaidasharma

Shaida Sharma has helped iconic brands such as Harley Davidson and Adidas demonstrate their human face. For Harley Davidson, Shaida helped tell the story of 10 powerful women ‘Ladies of Harley (LOH),' the exclusive Harley-Davidson® chapter for women who were riding the Golden Quadrilateral in 2018.

She also worked on a PR strategy for ‘Run for the Oceans’ against marine plastic pollution, coordinated by Adidas to launch the ‘UltraBOOST Parley,' a high performance sports shoe which uses yarn from recycled plastic bottles.

Always conscious of the business impact and content of her communications work, Shaida says that her message narrative for Adidas helped, “Achieve 55% sell through of UltraBOOST Parley in the first 2 months, once it was available at stores.”

A committed runner, her passion for the sport of running even landed her a mention in a story!

Shivank Agarwal, 25, senior associate, Chase India
@shivank_agarwal

Planes, PR and PS4 ( playstation) is what Shivank Agarwal says make up the key pillars of his life! A public affairs specialist, Shivank helps craft insights and narratives to address some of the key advocacy challenges of tech firms such as Google, AMD and Amazon.

For his clients, Shivank has travelled to 20 states across the country, helping to educate state governments and consumer forums to understand consumer rights in an online space. He also helped build considerable assets on the topic through booklets, posters and microsite.

Clients say Yay!
“Shivank has been a great partner in our mission to protect consumers online by enabling a strong relationship with the Ministry of Consumer Affairs. He has played a critical role in ensuring that this partnership remains strong and that the program is successfully implemented by coordinating with government officials from the state and central government besides the various consumer organizations across the country.”
Ashish Kalsi, user education and outreach lead, trust and safety, Google India

Shreya Verma, 24, senior account executive, Edelman India
@shreya218

A self described ‘tiny fireball’,  Shreya Verma has worked on various campaigns,  Pepsi ‘Kyun Sookhe Sookhe Hi’, Mountain Dew ‘Risk Utha, Naam Bana’, 7Up ‘Back to Cool’, the launch of SNICKERS Hunger Bars chocolate in India, and the launch of Doublemint Chewy Mints. Shreya is also one of the youngest members of the Edelman brand practice in India.

PR for PR

Shreya’s PR for PR idea outlines a character called RapPR who would, well, rap about the potential of PR:

  

Shweta Vitta, 30, senior account manager, Adfactors PR
@ShwetaVitta

Shweta Vitta has handled an interesting mix of accounts ranging from NGOs to startups. While working on the campaign for Akshaya Patra Foundation, Shweta managed the marketing communication efforts for the fundraising team in India and also played an important role in helping establish the organisation's first government relations team.

At 'Ashoka - Innovators for the Public', she helped build a platform for over 300 Indian social enterprises.

Breakout campaign

“At Unitus Ventures, I was responsible for outreach for StartEdu - an annual competition to find, invest and nurture early stage EdTech startups in India. However, the challenge was that media doesn't generally publish stories around opening applications for funding. For this, I worked with the entire team (including the founders) and produced a first-of-its-kind survey on India's EdTech sector. We surveyed 152 entrepreneurs and 15 investors to understand varied business models, investor perception, funding requirements and forecasts, entrepreneur and consumer challenges and scaling strategies.”

PR for PR
“Leverage digital platforms such as Udemy, Simplilearn and others to introduce a series of online courses on PR.”

Skandashree Bali, 25, head-marketing communications, MAC Group Bangalore
@Skandy11

Skandashree Bali, joined MAC Group when the organization did not have any media presence. It was Skandashree, who was hired as specialist — marketing communications, to look after the firm’s communication needs. She has since been promoted twice in under two years  and now heads MAC’s marketing communications function.

Breakout Campaign

IPL 2018 Robot Cheerleaders & Robot Bartenders

MAC deployed robots as cheerleaders & bartenders in IPL 2018 for Team RCB (Royal Challengers Bangalore). This ensured that MAC’s brand presence was felt in the crowded cricket sponsorship market.

PR for PR

Considering the potential of PR, is it any ‘wonder’ that Skandashree’s PR for PR solution has Wonder Woman in it. Do watch:

Sunami Paigankar, 30, lead-global internal communications, Capgemini
@hungrytrotter

The first internal communication professional to win a spot on the 3030 list, Sunami Paigankar, leads the global internal communications function for French consulting firm Capgemini.

This means reaching out to a diverse global workforce of 200,000 people. WIth such a massive mandate, Sunami has devised several initiatives including using gamification while on-boarding  employees for a change management program.

Using fun personality tests as snackable content, Sunami achieved a 150% in employee participation.

Similarly with ‘Have a ball with Rugby,' employee videos about questions on rugby led to a fun and enhanced employee engagement and also helped highlight Capgemini’s association with the World Rugby Sevens series.

PR for PR

Sunami’s PR for PR idea included this well thought out video targeting generation Z about the benefits of joining the PR business:

Trishnala Vijaykar, 28, assistant communications manager, Turner India
Trishnala Vijaykar @LinkedIn

At Turner, Trishnala Vijaykar  worked on the digitally driven ‘POW-fect Girls’ campaign and list that celebrated the 20 years milestone of The Powerpuff Girls.

She helped curate a list of 20 iconic women trailblazers for the first-ever Cartoon Network India list.  She also shaped the celebrity interview process and production of final videos of the POW-fect Girls , which Trishnala confesses was a new challenge for her.

She also contributed to the #BachchePoliceBulayenge, a part of the award-winning ‘Not Every Superhero Wears a Cape’ campaign, in association with the Mumbai Police.

For her work on‘Manish Arora x Tuzki’ collaboration Trishnala was rewarded with Turner’s Spot Bonus Program incentive that recognised her  as a ‘collaborator’ who contributed to Turner’s business effectively.

PR for PR

Trishnala devised this fascinating travel inspired blueprint for creating awareness about PR:

“With travel, the world gets smaller. Experiences, knowledge and possibilities expand A massive but not entirely impossible task is to connect all PR professionals, nationally and internationally. This would include exchange programs across the world, with suitable objectives and goals that can help foster openness to new ideas, cross-continental professional contacts, and inspire international participation."

Upasana Sarkar, 24, consulting associate, The PRactice
Upasna Sarkar @LinkedIn

Upasana Sarkar’s entry was designed like a newspaper, showcasing her PR journey in a very accessible and interesting manner. The paper format has interesting touches such as depicting the year the paper was established as the year Upasna was born!

Among her achievements is securing a year-long blog series opportunity with Forbes India for Aavishkaar – Intellecap to establish its founder Vineet Rai as a thought leader.

PR for PR

A great believer in the positive power of PR, Upasana’s PR for PR idea is around the connect of  "#PyaarSePR, communicating with a pinch of emotion since 1990.”

The concept includes the concept of PRNation – The Power of One but A Voice of Thousands Developing and designing a micro social site that unites several agencies with a vision of creating positive impact by leveraging the power of communication. The site will be a platform for exchanging thoughts, communicating with PR fellows across agencies for inspiration and motivation.

Vidhi Manek, 25, senior associate, Weber Shandwick India
@manekv12

Vidhi Manek, to quote Marcus Sheridan, believes that “I simply see life as one great story after another, and that’s why I’ve always communicated.’ At Weber Shandwick Vidhi is part of the team for ‘Making ABB synonym to Electric Vehicle (EV) charging infrastructure in India’.

Breakout campaign

Says Vidhi, with no support from other stakeholders and zero marketing aid, the objective of the campaign was to position ABB as an entrusted partner to the Government of India at its nascent stage of shift towards e-mobility, merely through conversations.

This was achieved by ensuring ABB C-suite engagements at big ticket EV events, industry forums and sectorial expertise narratives embedded across all EV conversations. The campaign’s impact on the Government of India led to ABB being the only EV charging infrastructure company to be invited by the Prime Minister's Office for the inaugural ceremony of ‘MOVE’ Global Mobility Summit – India’s biggest e-mobility event organised by policy think tank, NITI Aayog.

Thank you to our sponsors, Godrej and Adfactors PR for supporting the PRmoment India 30 under 30 initiative:

Written by Paarul Chand+, PRmoment.in


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