The scope of the business covers all brands such as Fisher Price, Barbie, Hot Wheels along with Toy box range and spreads across creative, digital, social and traditional forms of communication.
Arpana Ahuja,will report to Weber Shandwick India CEO, Valerie Printo. She will handle integration, strategy and market development for Weber Shandwick India
It is a pity that most of the times ROI of millions of dollars spent on advertising are never questioned the way ROI on a fraction of that amount spent on PR is. #LongRead
PRmoment India 30 under 30 jury chair, Godrej’s Sujit Patil outlines what the jury expects from a winning entry
Understanding of business levers, high energy and a sense of what the future of PR is are some of the aspects the Godrej PRmoment India 30 under 30, in partnership with PR Newswire will look for.
First Partners would be responsible for managing corporate reputation for Danone in India along with brand PR and health communications support for the company’s nutrition and dairy portfolio.
Prema Sagar shares how a crisis between an Indo-US joint venture brought about a meeting between Genesis and Burson-Marsteller.
After a decade and a half, Arpana Kumar Ahuja is moving on from PR Pundit
Senior PR consultant at large, Anup Sharma brings lessons, learnings and some great pictures from the Jaipur Literary Festival 2017
Crosshairs Communication has bagged a prestigious PR assignment for Ferrari India. The Italian luxury sports car maker sealed the deal with Crosshairs Communication after evaluating several pitches from other reputed agencies