17% of the Indian population are online, according to research
23rd January 2014
17% of the India population are online and 7% is on Facebook according to research by wearesocial.
The recent study looks at social, digital and mobile worldwide in 2014 within the Asia-Pacific region.
An overall snapshot of India highlights that only 17% of India are online, however this still means a huge 213,000,000 people, with 7% of these users on Facebook. While 73% have a mobile subscription.
The mobile internet percentage of the entire population is at 11%, however the most time spent online (4h 54m) is still via a desktop or laptop.
12% of India’s population use social media with an average of 2h 26m spent browsing them. 57% of this activity however is done via a mobile.
These results below for India’s social media usage seems very high, stating that a massive 97% of India internet users are on social media, and 94% own a Facebook account. Although the actual percentage of usage in the past month drops significantly in some categories the results still seem very steep.
Research shows that the majority, 95%, of all mobile subscriptions are pre-paid, while only 6% are 3G connected.
13% of India’s total population own smartphones. This highlights that a massive 95% of users search for local information via their phone with researching products not far behind at 91%. However only 54% have actually purchased a product through their phone.
There is 59.8 million active mobile broadband subscriptions in India. There is also 72 million active social media users accessing social via their mobile.
The full research below looks at the whole of Asia-Pacific: