Meet the Godrej PRmoment India 30 under 30. The quality of entries shows that the future of PR is truly bright with some exceptional talent entering the PR market every year.
A brand's reputation is obviously valuable, but exactly how valuable? Immensely, is the short answer. According to the latest Reputation Dividend report, by the start of the year the economic impact of the confidence inspired by the reputations residing in the minds of investors – the Reputation Contribution – totalled over £1 trillion across the FTSE 350 for the first time.
PRmoment publisher Ben Smith catches up with TrendKite CEO and PR measurement evangelist Erik Huddleston. Like most other PR evaluation experts, he believes integrated measurement is the future and discusses how PR is vastly underestimating its impact on sales
One obvious complication of an earn-out is that you have an independent P and L.
NCRTC is implementing the Regional Rapid Transit System (RRTS) project across the National Capital Region (NCR).
‘Pari’, ‘Queen’ dialogue writer Anvita Dutt joins Value 360 Communications as chief creative consultant
It's the first time an Indian PR firm has taken on a creative writer with mainstream Bollywood hits under her belt.
The model of engagement will be a monthly retainer and will be executed through an annual contract starting March 15, 2018.
WPP owns two firms in India, Genesis Burson Marsteller and Cohn & Wolfe Six Degrees PR. To secure seamless post-merger integration, CEO Donna Imperato, has formed an executive group comprising select senior leaders from both agencies at the global level.
An IIM Ahmedabad alumna, Thomas will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special emphasis on the agency’s media and entertainment (M&E) clients.
Gautam Adani, chairman, Adani Group said, “We are delighted to have Paresh Chaudhry at Adani Group, who brings in vast experience in corporate & brand communications in diverse sectors."