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The contribution of reputation to market cap reaches over £1 trillion

 The contribution of reputation to market cap reaches over £1 trillion

A brand's reputation is obviously valuable, but exactly how valuable? Immensely, is the short answer. According to the latest Reputation Dividend report, by the start of the year the economic impact of the confidence inspired by the reputations residing in the minds of investors – the Reputation Contribution – totalled over £1 trillion across the FTSE 350 for the first time.

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