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In search of a clear understanding of reputation

In search of a clear understanding of reputation

Wouldn’t it be nice if you could pin down exactly what reputation is and follow clear guidelines for maintaining it? It might never be a simple concept, but we highlight a new study that aims to answer five key questions about reputation, from how to define it to how to measure it

The silly things that PR people say by Trevor Morris

The silly things that PR people say by Trevor Morris

PR people are meant to be great at communicating, so why do some spout cliché, platitudes, jargon and management pseudo-science? Trevor Morris, professor at Richmond University and co-author of the guide to public relations, PR Today, lists the silly things that PR people say that drive him mad

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