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Fulcrum Awards

Abby PR Winners 2014

6th June 2014


IBS, Madison World, Publicis India and Paradigm Plus Marketing Communication Pvt. Ltd all took a Golden Abby home last week after the annual Goafest event.

While a number of other PR organisations from various sectors were also recognised for their great work, alongside a variety of brands.

The South Asian festival, that celebrates work within marketing, advertising, PR, media and other similar services, saw around 3000 people attend over a 3 day period from 29-31 May.

The full list of PR winners are below:

Sub Category

Brand

Title

Organisation

Medal

Food

Saffola

Saffola Life Study 2013

Marico Limited

Silver

Food

Saffola Masala Oats

Saffola Masala Oats ‘The Other Side’

MSL Group

Silver

Consumer goods: Toiletries, Cosmetics & Healthcare

Old Spice

Mr Mantastic Says: A public Relations Campaign that built a Mantastic Brand

IBS

Gold

Consumer goods: Toiletries, Cosmetics & Healthcare

Nihar Shanti Amla

Nihar Shanti Amla – Chottey Kadam Pragati Ki Aur

Perfect Relations Pvt. Ltd.

Bronze

Consumer Goods: Toiletries, Cosmetics & Healthcare

Mediker

Mediker’s Journey from Lice Negative to Life Positive

Perfect Relations Pvt. Ltd.

Silver

Luxury Goods, Fashion & Beauty

Puma

Puma India – Foray & Leadership in Running Category in just one year

Madison World

Gold

Automotive Vehicles & Accessories

Apollo Tyres

‘The Adopt a Pothole Project’

Publicis India

Gold

Financial Services

Xpress Money

NA

Adfactors Advertising

Bronze

Financial Services

Right Horizons

Financial Services

Aim High India Pvt. Ltd.

Bronze

Travel, Entertainment & Leisure

Coffee Day Hotel & Resorts: The Serai

The Serai-A Brand Story

Madison World

Bronze

Travel, Entertainment & Leisure

Rohini, Founder, Vermilion Restaurant (NYC & Chicago)

Vermilion Chef Search by US entrepreneur & Restaurateur Rohinin Dey

MSL Group

Bronze

Corporate

Fevicol

Fevicol Champions Club – Shramdaan Divas

Adfactors Advertising

Silver

Corporate

Bristol Myers – Squib India

The Pink Drive

Adfactors Advertising

Bronze

Corporate

Racold Thermo

Switch2Green

Adfactors Advertising

Bronze

Corporate

Apollo Tyres

‘The Adopt a Pothole Project’

Publicis India

Bronze

Corporate

Saifee Burhani Upliftment Trust

Redevelopment of Bhendi Bazaar & Upliftment of Lives

MSL Group

Silver

Public Service, Appeals & Charity

Bruhat Bangalore Mahanagara Palike (BBMP)

Wake Up Clean Up Bengaluru

Madison World

Silver

Events & Experiential PR

Madadhan Mahapower

Ek Attot Nata

Paradigm Plus Marketing Communication Pvt. Ltd.

Gold

Events & Experiential PR

Hindustan Times

No TV Day

R.K Swamy BBDO Pvt. Ltd

Silver

Celebrity Endorsement

Animal Planet

Tiger Awareness Campaign ‘Where Tigers Rule’

Discovery Networks Asia-Pacific (South Asia)

Bronze

Celebrity Endorsement

Singapore Tourism Board

Singapore Diaries of an Indian Celebrity

MSL Group

Silver

Integrated Campaign Led By PR

24 On Colors

Launch on 24 Colors

Colors, Viacom 18 Media Pvt. Ltd

Bronze

Integrated Campaign Led By PR

Aviva Life Insurance

NA

Adfactors Advertising

Bronze

Integrated Campaign Led By PR

Olx.in

Olx.in Every Mother Counts

Value 360 Communications Pvt Ltd

Bronze

Written by Jade Harding+, PRmoment.com


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