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Adfactors PR sweeps first edition of Fulcrum Awards launched by PRmoment India

6th October 2016


Emotions ran high at the lush, green Aamby Valley, the misty weather a lovely counterpoint to the awards night for Fulcrum, the inaugural edition. Fulcrum Awards for excellence in PR and communications is a property owned by PRmoment India in partnership with Event Capital and supported by SCoRe. The event ended up tending on Twitter nationally:

Ben Smith, founder PRmoment India and UK said that, “The range and quality of entries submitted for Fulcrum were truly creative and strategic- in tune with what businesses in India now want from PR. The work submitted is testimony to the fact that the PR business in India is evolving and growing very much in sync with what is the latest in PR globally.”

The full list of winners is available here.

Irfan Khan honored for Lifetime achievement in PR

The awards night kicked off with the ‘The Lifetime Achievement Award’, given by jury vote to veteran Public Relations professional Irfan Khan.

Winners all!

Adfactors PR, which also won the award for large consultancy of the year, swept the awards in several categories: 

Madan Bahal, co-founder and managing director – Adfactors PR, told PRmoment India that, “We would like to thank all the eminent jury members have considered Adfactors PR worthy of the recognitions. Today, we are even more determined to create outstanding value for our clients. I wish to thank all our clients for giving us the opportunity to serve them and congratulate every member of the Adfactors PR team for this achievement.”

Among the big winners was Flipkart which picked up the ‘Technique Award for - PR event of the Year” for “Big Billion Days 2015: The human side of India’s largest sale event turning negatives into positives.”

Team Flipkart receiving their award from Varghese M Thomas, vice president & global head of communications, TVS Motor Company and Meena Vaidyanathan, founder, NIITI Consulting;

Godrej Group saw strong wins too picking up the special award for best corporate communications team. Sujit Patil, VP and head corporate communications, Godrej Industries Ltd, also won a special award for individual achievement in the corporate and BSFI category.

Among the other individual winners was Eshant Arora, associate vice president, Value 360 Communications in the startups category.


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