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Fulcrum Awards

Coca Cola wins hearts with Ramazan video

9th July 2015

As the holy Ramazan season is underway, Coca Cola made a beautiful point about not judging people by the way they look. They put  6 strangers in the dark and invited them to speak about themselves. When the lights went up, no one looked like what they said they are. A most powerful video ending with the words, " Labels are for cans, not for people."

Watch this moving video here:

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