Communicate India bags PR mandate for Hard Rock Cafe
17th August 2016
Communicate India has won the PR mandate for Hard Rock Café following a multi agency pitch process. The mandate requires escalating their brand along with handling the strategic planning and communications for Hard Rock Cafe across key target markets.
Hard Rock Cafe has a legacy of over 46 years in the entertainment and hospitality space with a total of 209 cafes, hotels and casinos across the globe. A part of JSM Corporation's chain of leading theme restaurants, Hard Rock Cafe has brought onboard Communicate India as its major communications partner. Jay Singh, Co-founder and Executive Director, JSM Corporation said, “We were keen to associate with a company that understands market functionings and take our brand to even greater heights. We feel that our association with Communicate India will deviate from the regular mode of operations, owing to their efficient strategic and tactical approach to brand communication.”
Speaking on the successful association, Akshaara Lalwani, Founder and Director of Communicate India said, “This is the start of a great association for us. An international leader in the hospitality industry, Hard Rock Cafe continues to be original and unconventional in their workings, which is a perfect match for the values that Communicate India stands for. We look forward to delivering robust campaigns that aid in creating a gratifying perception to customers and consequently grow the Hard Rock Café brand in India.”