PRmoment.inPRmoment INDIA

Fulcrum Awards

Constant internet access is disrupting the quality of human relationships, says Ofcom report

23rd August 2018

In our increasingly always-on society, people expect to be connected everywhere through a wide range of devices. As much as people realise the benefits of being online, many are also realising that constant internet access is disrupting the quality of human relationships. This is according to the Ofcom report Communications Market 2018, which analyses key market developments in the UK communications sector.  

Proportion of time spent online, by device and location

Key findings

Reaction to being unable to connect to the internet

Discussing how technology is changing modern society, Ian Macrae, Ofcom’s director of market intelligence, says: “Over the last decade, people’s lives have been transformed by the rise of the smartphone, together with better access to the internet and new services.

“Whether it’s working flexibly, keeping up with current affairs or shopping online, we can do more on the move than ever before. But whilst people appreciate their smartphone as their constant companion, some are finding themselves feeling overloaded when online, or frustrated when they’re not.”

The balance between using mobile technology to enhance our lives and stopping it interfering with our relationships is a difficult one to maintain. This further increases the challenge of brand communicators to find ways of engaging consumers, without interfering with their lives.

Claimed time spent going online each week, by location


The methodology for the report can be found here.  

The full report can be found here.

Article originally published at

© 2019 - PRmoment. All Rights reserved. Company registration no. 6651850

Website design & build by CHIEF