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e-Distribution giant B2Badda appoints Lovejeet Alexander

17th May 2017


B2Badda has appointed Lovejeet Alexander as its official public relations consultant. He will handle communications for B2Badda - the leading e-Distribution channel for bulk buying of mobile phones, tablets and host of other accessories. The account was won by Alex’s agency GreenCheese post a multi-agency pitch.

Alex has got the mandate to focus on raising awareness and brand recognition within the business, trade, and consumer media outlets, as well as attracting brands and other potential partners. Alex is a seasoned media strategist, with expertise in PR for startups.

B2Badda is the leading destination for inspiring, uplifting and engaging b2b buyers and sellers. B2Badda offers a choice of huge product range in multiple categories including - mobiles & tablets, kitchen & home appliances, home furnishings, accessories, electronics & IT products. The platform offers its buyers to get the best deals from more than 255 brands selling more than 7000 products through the platform.

Since its launch in January 2017, B2Badda.com has experienced explosive growth, becoming the largest B2B platform in its segment in India. With more than 27,000 buyers already registered with the platform, the startup targets to have more than 50,000 registered buyers by the end of June 2017. B2Badda.com is the only digitally native e-Distribution platform that has garnered such a huge buyer and seller base.

“Alex’s proven history of generating measurable results for clients made him the clear choice during our consultant selection process,” said Yogesh Bhatia, the founder of B2Badda. “GreenCheese, under the leadership of Alex, will help continue building our reputation among some of the best and most recognisable startup brands in India.”

“2017 is going to be a big year for B2Badda.com,” added Yogesh Bhatia. “We just announced our expansion into mobile manufacturing under the brand name of EDGE and Detel. A few big ticket partnerships with the giants of mobile and tablet industry is in the anvil, at this stage, we believe GreenCheese will be the right partner to help our team reach the stakeholders to build thoughtful and inspiring campaigns that our users will love.”

Talking about the association, Alex said, “We are thrilled to partner with B2Badda in order to spread their story among top media and brands that will enable them to continue their rise as one of the fastest-growing B2B e-Distribution platforms.”

Elaborating on the unique business model of his consultancy, Alex said, “Our business and work model is quite different from the traditional PR agencies. We work on a select few accounts only at a time and don't overload ourselves with work. Quality rather than quantity is our aim for now. Our execution model too is quite innovative and tailor-made. We build teams to work on individual accounts as per the need and requirements. I am the lead strategist for all the accounts. Advantages of the model include prompt response to situations, short turn-around time, direct and continuous involvement with an in-depth knowledge of the brand and its activities.”


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