GoDaddy appoints PR agency Bite
24th April 2014
GoDaddy, technology provider focused on small business, has selected Bite as their Indian PR agency.
The move comes as GoDaddy continues to expand its brand within India.
Bite will work directly with GoDaddy’s Indian marketing team and Susie Penner, Senior Director of Public Relations, who is based in the US.
The technology provider is currently running an integrated campaign with superstar Mithun Chakraborty to educate small businesses in India about the real-world benefits of getting a Website.
The two companies recently joined in another partnership with Bite being appointed a GoDaddy’s US agency back in February, followed by a multi-market mandate which now includes Europe.
“Bite has a great reputation for being able to land messages in a creative and compelling way with small businesses. We understand the importance of a powerful content strategy for us to succeed in India and Bite’s expertise in this area will play an important role in helping us achieve our business goals”, says Susie Penner, Senior Director of PR, GoDaddy.
Written by Jade Harding+, PRmoment.com