Hill + Knowlton’s Strategies’ Deepa Jayaraman co-writes a social media fable for startups
8th November 2017
I grew up reading fables of all kinds, the Panchtantra, so akin to Aesop’s Fables. The instructive Amar Chitra Katha stories of Birbal and Tenali Raman.
So when Hill + Knowlton Strategies COO, Deepa Jayaraman , shared that she has penned a social media fable along with entrepreneur and LinkedIn influencer, Benita Bhatia Dua, as a guide for startups, I was immediately keen to read it.
The book, titled, “ Whale of a Time With Social Media”, released in October 2017, is an easy breezy read, telling the story of a young dolphin, Merlo’s journey to being an entrepreneur.
Her enterprise? It involves whales and a certain natural by-product from whales, is all I am going to share for now. But it’s super relevant keeping in mind the Prime Minister’s Swachh Bharat move. There. That’s a big hint!
More importantly, the book tracks Merlo the dolphin’s journey to being a successful startup entirely using social media platforms to mark different aspects of the move from idea to execution. Though mostly for beginners, as such, it’s a lovely reminder of how much social media helps us in our lives.
The book also has useful annexes of a fairly comprehensive list of social media tools, along with a guide on social media etiquette ( super relevant!) and a worksheet you can fill in to identify your target audience.
Deepa Jayaraman has also very kindly agreed to give away to two books to PRmoment India readers with the top 2 answers on social media hacks for media relations as picked by her and Benita. The top 5 answers will also be curated for Moushumi Dutt’s PR Parables column for PRmoment India.
So dig out your social media hat and share, share, share!
Written by Paarul Chand+, PRmoment.in