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Huffington Post launches in India

12th December 2014


Huffington Post launched its India edition this week, in a partnership with media conglomerate, Times of India Group.

The website, which was sold to AOL for $315 million in 2011, has recently launched in a number of European and Asian countries, with the Indian issue being the 13th addition. An Arabic version is also set to go live next year.

This move also comes as efforts are being made to improve internet penetration in India. Such as increased connection to rural areas and the rise of smartphones users.

Arianna Huffington, the website's editor-in-chief said, "More and more people (in India) are going to be able to access news on their mobile devices. It's a great opportunity for us."

The website also hopes to expand into China. Huffington Post Media Group CEO, Jimmy Maymann said, "We all know the restrictions that are associated with the Chinese media. (But) we feel very bullish about China and putting China back on our roadmap."

Source: Reuters

Written by Jade Harding+, PRmoment.com


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