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ICCO to showcase Fulcrum Awards 2017 winning campaigns in special best practices archive

30th August 2017


The International Communication Consultancy Organisation (ICCO)  today announced its support for the Fulcrum Awards, taking place in Jaipur, India on 16th September 2017.

Winners of the Fulcrum Awards 2017 will have the opportunity to have their work showcased by ICCO in a free public access archive of best practice campaigns. The Fulcrum Awards are jointly organised by the Promise Foundation - organisers of the PRAXIS conference, and PRmoment India a leading online magazine for PR professionals. It is also supported by the Public Relations Consultants Association of India (PRCAI) and the School of Communications & Reputation (SCORE).

The first edition in 2016 saw over 500 communications professionals attend the awards ceremony which celebrates India’s best in-house and consultancy PR and communications campaigns and professionals.

Winners will also get a special entry rate into the ICCO Global Awards, where campaigns and professionals are judged by an elite panel of top international PR practitioners who will consider the excellence and effectiveness of PR work from across the world.

Charlene Corrin, general manager of ICCO said: “We are honoured to have the opportunity to support this awards programme which celebrates the best of PR from around India, and look forward to showcasing the winning campaigns on the international stage.”

Nitin Mantri, president, ICCO Asia Pacific, said: “ICCO aims at making the Asia Pacific region the epicenter of PR best practices, ethics and knowledge. To this end, we will be providing appropriate avenues to consultancies to share case studies and campaigns from their regions. Hence, we are excited about this opportunity to support Fulcrum Awards in India. The Indian PR industry has been doing some great work, and now, with ICCO’s support, this year’s winners will be able to showcase their work to a global audience, thus encouraging knowledge sharing and engagement.”

Hina Issar Huria, director, Fulcrum Awards: “Indian communication professionals are evolving and like any other profession they need community recognition to excel further. The Fulcrums honour men and women who are pivotal to a campaign and are the backbone of the professional community.  This is not just another award but the only awards system of its kind which maintains separation of jury, sponsors and participants to ensure utmost transparency. The Fulcrum Awards engages with PwC India as its Process Reviewer. This partnership is a one-of-its-kind in the communications business where a ‘Big Four’ firm is on board for due diligence for the entire selection process of the awards. This will set new standards in the awards process.”

The Awards night in 2017 will take place after the culmination of PRAXIS in Jaipur on 16th September, 2017.

For more information on the Fulcrum Awards visit: www.fulcrumawards.com

Written by Paarul Chand+, PRmoment.in


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