Lowe Lintas Hyderabad wins creative duties for Gold Drop, Gold Plus
1st June 2015
Lohiya Industries, a key player in the edible oil industry in Andhra Pradesh has appointed Lowe Lintas Hyderabad as its creative agency. The agency would be handling the creative responsibilities of one of Lohiya’s immensely popular offering – Gold Drop, and also Gold Plus – an economical variant.
It was a multi-agency pitch where Lowe Lintas Hyderabad outclassed other participating agencies namely FCB Ulka Bangalore, Chlorophyll Mumbai, and Burgundy Communications.
On appointing Lowe Lintas Hyderabad as the creative agency, Mahaveer Lohiya, Managing Director, Lohiya Group said, “We have chosen Lowe Lintas Hyderabad for their in-depth understanding of the FMCG market, their ability to connect with the consumers at emotional and psychological levels and their highly vibrant creative team. I am sure that this association with Lowe Lintas Hyderabad will help us connect with our customers more intensely."
One of the key players in the edible oil industry since 1987, Lohiya Industries, the flagship company of the Lohiya Group, has firmly placed itself as the undisputed leader through its offering of world class products, across millions of customers in the country. With a turnover of over Rs 1,800 crores, the company is fast moving towards its aim of achieving the Rs 8,000 crore-mark over the next few years. As a leading player in edible oils in Andhra Pradesh, Lohiya Group offers a repertoire of products for consumption across the domestic and commercial sectors pan India with products in categories such as Liquid Oils, Vanaspati, Bakery and Pastry Shortenings, and even customized products for several bulk consumers.
Commenting on bagging the new business, GV Krishnan, President – Lowe Lintas Bangalore said, “We are delighted to partner with the Lohiya Group - a household name in Andhra Pradesh. We admire the passion of the senior management team headed by Mahaveer Lohiya and the persistent focus on innovation and technology to provide the very best in product quality. This win adds another feather to our cap in Hyderabad that also handles key clients like Karvy Finance, Dr Reddy’s Laboratories etc.”
Lohiya has been engaged in processing and packing refined sunflower oil under the brand name Gold Drop. Having experienced their outstanding quality from the very beginning, consumers have become large scale referrals, and in just a few years, have helped them reach the top slot in Andhra Pradesh. Not just in the domestic sector, but thousands of bulk consumers such as the retail sector, packaged food manufacturers, major hotels, eateries, and several others in the line have time and again demonstrated their brand loyalty.
Lohiya Group imbibes several modern and updated technologies to enable products of phenomenal quality on par with global standards. Their plant and installations have been sourced from Desmet Ballestra of Belgium, the world leaders in edible oil technology. From crude oil refining and modification every process is carefully controlled and monitored for quality and productivity.