Media Moments to handle integrated marketing mandate for product rental marketplace GrabOnRent
21st February 2018
Media Moments has won the integrated marketing and PR mandate for GrabOnRent, on-demand product rental marketplace. The win was following a multi-agency pitch. The agency will work on the branding, positioning, social media, digital and PR. Media Moments is tasked with conceptualising the integrated marketing strategy for GrabOnRent and strategic execution in online and offline space.
Shubham Jain, CEO and co-founder, GrabOnRent said, “Product rentals is an emerging space and it certainly requires attention from the audiences in this noisy marketing environment. With Media Moments' skills in strategy and content, we believe that this association shall help us to express GrabOnRent's philosophy in an effective manner.”
On the engagement with GrabOnRent, Sandeep Sreekumar, managing director at Media Moments added, “It’s great to work with an exciting startup and a young team in a very interesting category. Media Moments has been very fortunate to engage with a lot of successful starts in India during their formative years such as Myntra, Zivame, Zipdial, Housejoy and Fueladream. Our 360-degree communication approach helps the brand to reach out to the right target audience to impact their business.”
GrabOnRent is an on-demand product rental marketplace which lets consumers rent a variety of products and gets them delivered to their doorstep.
Written by Paarul Chand+, PRmoment.in