Papri Dev appointed as new Managing Director for Zeno Group India
11th September 2013
It has just been announced that Papri Dev has been appointed as Managing Director for Zeno Group India.
Papri Dev joins the successful agency with around 15 years’ experience. Papri has worked in a variety of sectors including, automobile, food and non-food FMCG, retail, broadcast & entertainment, lifestyle, technology, consumer electronics, hospitality and non-profit, among others.
Papri Dev talks about her new role: “Zeno is a young brand that defies conventional labels and that is what makes it a great brand for me to be a part of. It is in step with the dynamic communication environment and has earned recognition in the global industry for its creativity and strategic excellence, and we hope to replicate that in India.”
Prior to Papri’s new role with Zeno, she was Chair of the Brand Marketing & Consumer Healthcare Practice at Genesis Burson-Marsteller where she led the practice for India. This position consisted of mentoring a number of teams within India and helping the company to grow, as well as using her expertise in fields such as strategic consulting, product and services launches and crisis and issues management.
John Kerr, Managing Director, Zeno Asia said: “We are delighted to welcome Papri to Zeno Group. Papri’s cross-functional skills are the perfect fit for Zeno’s ability to offer customers a much required blend of social-digital communication with a strong public relations DNA. Under Papri’s leadership, we look forward to Zeno making its mark in India.”