PR Training: Problem solving examples – case studies of how others have done it well
9th December 2013
Here is the third and final free PR training module brought to you by PRmoment.in with Devdarshan Chakrabortyy.
Problem solving examples – case studies of how others have done it well:
The module below includes:
- Case study 1: Lifebouy at the Maha Kumbh Mela
- Case study 2: Inniative for Intel featuring virtual lamps during Diwali
- Case study 3: What Vodafone did with Great PR mileage
- The power of Indian culture for brands
- Suggested reading
- Assignments and further instructions
Brand Stories-3 from PRmoment on Vimeo.
The view the first and second modules see below:
1st Module: Deciphering the brand attributes to make them story worthy
2nd Module: Using socio-culture cues yo weave your campaign
You will be given assignments to pick from and one of your choice should be completed and presented in order to receive the final certificate.
There will be a set of follow up Google Hangouts available for those who download the course material. This is to provide interactivity with the faculty and to give you feedback.
For those that want to take part in the follow up webinars - you will be required to submit a project that will be available to you after registration. On successful presentation of the project during the web conference, you will get a certificate of accomplishment.
Register here for the Google Hangouts.