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PR Training: Using socio-culture cues to weave your campaign

5th December 2013


Here is the second of three free PR training modules brought to you by PRmoment.in with Devdarshan Chakrabortyy.

Using socio-culture cues to weave your campaign:

The module below includes:

- Recap of the first module

- Solution 2: An alternative way of giving your brand the media boost

- Tools to do this i.e. Understanding your customers identity

- Guidelines on the ideation process

- Including tips and using case studies

Brand Stories -2 from PRmoment on Vimeo.

You will be given two assignments to pick from and one of your choice should be completed and presented in order to receive the final certificate.

The third and final module will be on the 10th December and will focus on: ‘Problem solving examples – case studies of how others have done it well’

There will be a set of follow up Google Hangouts available for those who download the course material. This is to provide interactivity with the faculty and to give you feedback.

For those that want to take part in the follow up webinars - you will be required to submit a project that will be available to you after registration. On successful presentation of the project during the web conference, you will get a certificate of accomplishment.


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