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Fulcrum Awards

PRHUB Wins leading mattress maker Kurl-On’s PR mandate

26th September 2018


https://www.prhub.com/index.php/who-we-are/our-teamPRHUB, an independent, full-service PR and communication firms, announced it has signed Kurl-on (India’s leading mattress brand) as its' exclusive communication partner. PRHUB will play a key role in Kurlon’s transition into a home furniture player building on its leadership position in the mattress space.

Commenting on the win, Xavier Prabhu, founder & managing director, PRHUB, said, “The continuing addition of consumer clients is strategic as it reinforces our positioning as one of the truly full services  communication partner for b2b and b2c firms.”

 Ashutosh Vaidya, chief marketing officer, Kurl-on Enterprises Ltd., said,” We were looking for strategic communication with accuracy, national reach and ability to understand and execute in view of the changing media atmosphere and strong emergence of social media. We found in PRHUB the partner with all these attributes. It's been four months now - we have seen the high quality and widespread coverage nationally and the quality of strategic counsel has been very good.”

In April PRHUB also signed on tea brand Ripple - where the mandate is social media and digital marketing led with traditional PR as the support.

Written by Paarul Chand+, PRmoment.in


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