Radhika Shapoorjee joins 1.4 billion dollar Hike as VP, communications
15th March 2017
Radhika Shapoorjee, who has over 25 years of experience in PR and advertising, has joined the well regarded start-up Hike as vice president, communications. Shapoorjee confirmed the news during a call PRmoment India made to her to verify the story, expressing enthusiam and excitement to be working in a space that Hike operates in.
Hike, a messenger service promoted by Kavin Bharti Mittal is valued at US 1.4 billion dollars. It is widely considered a 'Unicorn' and has received praise for reaching this position in over 3 years of sustained growth. Hike is also one of the few unicorns that does not charge for the app service but has a user base of 100 million. It is also a rare India grown, successful messanger service.
This is Shapoorjee's first stint in corporate communications after over two decades in agency life.
Written by Paarul Chand+, PRmoment.in