Raymond Group appoints MSLGROUP for PR mandate
20th August 2014
MSLGROUP has just announced their recent partnership with Raymond Group – India’s leading textile and Apparel company and global conglomerate.
The brief given to MSLGROUP includes brand building, reputation management, influencer outreach and crisis and issues management.
Some of the brands within the Raymond Groups portfolio include Raymond, Park Avenue, Color Plus, Parx and Raymond Premium Apparel.
Jaideep Shergill, CEO India, MSLGROUP, said, “Partnering with The Raymond Group is a very exciting opportunity for us to lead the next level of engagement and innovation in this ever-changing consumer landscape. With the emergence of new media tools, we are committed towards adding value that provides real impact on business and helps brands stay ahead and stay relevant against the competitive backdrop. For Raymond, our attempt is to create channel agnostic programs that excite and inspire.”
“In this cluttered marketplace, it is essential not just to connect with our consumers but also to engage them in a meaningful dialogue”, says Rohit Khanna, Head – Corporate Communications, Raymond Limited.
Written by Jade Harding+, PRmoment.com