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The Fulcrum Awards 2016 shortlist announced

18th August 2016


We are delighted to announce the finalists for the Fulcrum Awards 2016. The shortlist was arrived at after online and offline scoring by an eminent jury of 17 professionals.

The shortlist announced today, are, for the following categories

  1. The Technique Category: 12 sub categories
  2. The Special Awards Category: 5 sub categories

The winners of the Individual -Consultancy and Individual -In House category will be announced at the Awards night to be held on September 24, 2016 at Aamby Valley, Lonavala between 6 pm and 10 pm.  The Fulcrum Awards will take place post the conclusion of PRAXIS 2016. To be part of this event to celebrate and honour the excellence in communications, you can book your seat for the awards night at http://bit.ly/FulcrumAwardsNight. All who register to PRAXIS get access to the awards night at no extra cost.. To see the full shortlist for the Technique and for the Special Awards category refer below:

TECHNIQUE CATEGORY
 Technique Awards - Best Use of Content
Campaign Title Company/Consultancy  Name
Motorola Mobility LLC:One Epic Road Trip Genesis Burson-Marsteller
Goa Tourism Development Corporation: Tourism by Tourists Adfactors PR
Ernst & Young Fraud Investigation and Dispute Services  (EY FIDS):Anti-Corruption Day Avian  Media
Viacom18: Thapki Pyaar Ki - Stammer of s...s..ssuc..cess Viacom18 Media Pvt. Ltd.  - COLORS
Partnership To Fight Chronic Diseases: Sankalp-Disha Swasth Bharat Ki S.P.A.G
Ericsson:  tech to drawing room pushing the b2b envelope Text 100
 Technique Awards - Best Use of Creativity
Campaign Title Company/Consultancy  Name
Godrej Corporate Communications team: Using experiential PR for a product launch Godrej Security Solutions
Fevicol (Pidilite Industries): Shramdaan Divas- Bringing dignity into the lives of carpenters Adfactors PR
Tourism New Zealand:Everyday a different journey Genesis Burson-Marsteller
Viacom18 - COLORS:Thapki Pyaar Ki - Stammer of ssssuccess Viacom18 Media Pvt. Ltd.  COLORS
Taj Hotels Resorts and Palaces  Taj Safaris:Mowgli Trails by Taj Safaris Rediffusion Edelman
Amazon.in:Changing the way Bharat Sells Amazon Chai Cart Weber Shandwick
 Technique Awards -PR Event of the year
Campaign Title Company/Consultancy  Name
Godrej Consumer Products Ltd: SUBHA BOLO GOOD KNIGHT Godrej Consumer Products Ltd
Disney India: Beauty and the Beast Disney India
Department Of Industrial Policy & Promotion Govt Of India: The Story Of A Roaring Revival Genesis Burson-Marsteller
PUMA India: ARSENAL FOREVER INVINCIBLE Madison Specialist Communication Services Pvt. Ltd.
ICICI Securities Limited: StockMIND- Quest for the Best Budding Investor' Adfactors PR
Flipkart :Big Billion Days 2015:The human side of India’s largest sale event  turning negatives into positives Flipkart
Technique Awards -Best use of Digital and Social Media
Campaign Title Company/Consultancy  Name
BBLUNT's DirtyLittleSecret The Dry Shampoo Anthem featuring Adhuna Bhabani & India's Top Bloggers GODREJ Consumer Products Ltd
Asian Paints Ltd.: Voice of Customer BLAQ
Janssen: Me Without Migraine MediaMedic Communication
Goa GTDC: Tourism by tourist Adfactors PR
Voluntary Health Association of India: Lives Bachao Size Badhao Perfect Relations Pvt Ltd.
Viacom18:Vh1 Supersonic  From comments to conversations From Like to Love Viacom 18 Media Pvt Ltd
Burrp!: The Burrp! NYE Hunt Game MSLGROUP in India
 Technique Awards -Best Integrated Communications campaign of the year
Campaign Title Company/Consultancy  Name
Fevicol (Pidilite Industries): Shramdaan Divas- Bringing dignity into the lives of carpenters Adfactors PR
Immunization Technical Support Unit (ITSU):One shot against seven deadly diseases Genesis Burson-Marsteller
IBM:Cloud is Everywhere!  IBM Cloud Text100
Aviva India: Aviva Early Starters Adfactors PR Pvt Ltd
Viacom18 - COLORS: Bigg Boss Season 9 -  Changing Perceptions A billion minds at a time Viacom18 Media Pvt. Ltd.  COLORS
Uber: Get Ahead. Get There. MSLGROUP in India
Technique Awards - Best Use of Evaluation & Measurement
Campaign Title Company/Consultancy  Name
AIDS Healthcare Foundation: Influencing policy development in India to increase funding for prevention access to treatment and care for HIVAIDS Avian Media Pvt. Ltd
Immunization Technical Support Unit (ITSU):One shot against seven deadly diseases Genesis Burson-Marsteller
Tourism New Zealand: Everyday is a different journey Genesis Burson-Marsteller
SpiceJet Ltd. Rising like a Phoenix Adfactors PR Pvt. Ltd.
Technique Awards - Best Public Affairs campaign
Campaign Title Company/Consultancy  Name
Bureau of Investment Promotion Government of Rajasthan: Campaign To A Resurgent Rajasthan Edelman India Private Limited
Consortium of Global Private Equity Firms: Listing of the Stock Exchanges in India A campaign to tackle the issue of non-responsiveness of the authorities to list stock exchanges in India Integral PR
AIDS Healthcare Foundation: Influencing policy development in India to increase funding for prevention access to treatment and care for HIVAIDS Avian Media Pvt Ltd
GLOBAL INTELLECTUAL PROPERTY CENTRE: Exploring Infinite Possibilities through Innovation and Intellectual Property Rights S.P.A.G
Partnership To Fight Chronic Diseases: Time to Unburden - Commitment to reduce the NCD burden in India through a multi-sectoral approach S.P.A.G
Saifee Burhani Upliftment Trust (SBUT):A Project With A Heart MSLGROUP in India
Uber: Get Ahead. Get There. MSLGROUP in India
Technique Awards - Issue and Crisis Management
Campaign Title Company/Consultancy  Name
Consortium of Global Private Equity Firms: Listing of the Stock Exchanges in India A campaign to tackle the issue of non-responsiveness of the authorities to list stock exchanges in India Integral PR
Housing.com Housing.com
SpiceJet Ltd.: Rising like a Phoenix Adfactors PR Pvt. Ltd.
Jet Airways: The Flight from Brussels Adfactors PR
Big Bazaar: Checkbeforesharing Future Group
 Technique Awards -Best Internal communications and employee engagement 
Campaign Title Company/Consultancy Name
Greenolution-Powering a green world Tata Power
Mary & Rico Lead By Example Campaign Marico
Standard Chartered Bank India :Standard Chartered Stepathlon 2015 Standard Chartered Bank India
Asian Paints Ltd.: Voice of Customer BLAQ
Standard Chartered Bank India: IOU Standard Chartered Bank India
HCL TECHNOLOGIES: Value Portals Newbie Campaign HCL TECHNOLOGIES LTD
Technique Awards -Best New Product Brand Built Through PR
Campaign Title Company / Consultancy Name
COLORS INFINITY: Everyone is Invited Viacom 18 Media Pvt. Ltd.
Godrej Security Solutions: Goldilocks- My Personal Locker for Everyday Valuables! Adfactors PR
adidas India: adidas Pure Silos Series Global Launch - India PR Pundit Public Relations Pvt. Ltd.
Titan: The launch of Titan JUXT  Smart is now stunning Edelman India Private Limited
Eureka Forbes - Aeroguard: AEROGUARD  BREATHE IN THE PURE AIR MSLGROUP in India
Telenor India :Self-Taking Financial Security to the masses with Telenor Suraksha Telenor India with Text 100
Renault India Pvt. Ltd: Live for more Renault India Pvt. Ltd.
Technique Awards - Most Impactful Media Campaign
Campaign Title Company /Consultancy Name
Tata Power: Act for Mahseer campaign Tata Power & Edelman India Private Limited
Maruti Suzuki India Ltd. (MSIL): Maruti Suzuki NEXA  Redefining Automotive Retail in India Avian Media Pvt Ltd
National Basketball Association Pvt Ltd India: Go Big Go NBA Genesis Burson-Marsteller
L’Oreal Paris: You Cannes! Genesis Burson-Marsteller
Disney India: Beauty and the Beast Disney India
SpiceJet Ltd: SpiceJet Rising like a Phoenix Adfactors PR Pvt. Ltd.
Oracle India: PR establishes Oracle as the ultimate Cloud Company Oracle India Pvt Limited
Technique Awards -Best Use of Community Engagement of the year
Campaign Title Company/ Consultancy Name
Viacom 18 Media Pvt. Ltd.: Saving India’s Cinematic Legacy One Frame At A Time Viacom 18 Media Pvt. Ltd.
Fevicol (Pidilite Industries): Shramdaan Divas- Bringing dignity into the lives of carpenters Adfactors PR
Immunization Technical Support Unit (ITSU):One shot against seven deadly diseases Genesis Burson-Marsteller
Voluntary Health Association of India: Lives Bachao Size Badhao Perfect Relations Pvt Ltd.
YES BANK Transformation Series YES BANK Ltd.
Smile Train: Healing Clefts PRactice Strategic Communications India Pvt Ltd
Saifee Burhani Upliftment Trust (SBUT):A Project With A Heart MSLGROUP in India
Fullerton India: Improving livelihoods for farmers through Cattle Care Fullerton Pashu Vikas Divas Weber Shandwick

                                

                                                           

SPECIAL AWARDS
 Special  Awards -In House team of the year
 Company Name Company
Godrej Group Corporate Communications Team Godrej Group
Disney India's Corporate Communications & PR Team Disney India
Ford India Communication Team Ford India Pvt. Ltd.
Internal Communications Team Standard Chartered Bank Standard Chartered Bank India
In House Corporate Communications Team Viacom18 Viacom 18 Media Pvt. Ltd.
Special  Awards -In House innovation of the year
In House Corporate Communications Team: Viacom 18 Viacom 18 Media Pvt. Ltd.
Team Flipkart Stories (Internal) Flipkart Internet Pvt Ltd
 Special  Awards -Boutique Consultancy of the year
Ideosphere Ideosphere Consulting Private Limited
Kaizzen Communications (Kaizzen PR Services Pvt. Ltd.) Kaizzen Communications (Kaizzen PR Services Pvt. Ltd.)
WordsWork WordsWork
Special  Awards -Mid Size Consultancy of the year
Madison Public Relations - A Unit of Madison Specialist Communication Services Pvt Ltd Madison Specialist Communication Services Pvt Ltd
S.P.A.G. S.P.A.G.
Zeno India Communications Private Limited Zeno India Communications Private Limited
Special  Awards -Large  Consultancy of the year
Avian Media Pvt Ltd Avian Media Pvt Ltd
Edelman India Private Limited Edelman India Private Limited
MSLGROUP in India MSLGROUP in India
Adfactors PR Pvt. Ltd. Adfactors PR Pvt. Ltd.

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