Weber Shandwick appoints Bianca Ghose as Managing Editor of Mediaco

 7th May 2014    PR News 
 Jade Harding

Weber Shandwick has announced the recent appointment of Bianca Ghose as Managing Editor of Mediaco – the agency’s content creation and distribution unit.

Mediaco combines editorial planning and production, new technologies and paid media to support the creation of strategic content for brands and organisations.

Bianca Ghose will be based in New Delhi, where she will work closely with the Weber Shandwick digital team, as well as overseeing the content development for clients.

Ghose moves from NDTV Profit, where her role was as one of four daytime news presenters. Bianca has worked within a variety of markets including healthcare and technology. As well as also working for CNBC TV-18 and Thomson Reuters.

Mabel Phoon, EVP international client services, Weber Shandwick, Asia Pacific said: “Developing a team that sets a new bar for quality storytelling requires deep, specialized talent, and Bianca’s extensive media experience and expertise will bring just that. She will help sharpen our ability to counsel clients on the best way to engage with their stakeholders through myriad channels. We are delighted to have her join the team.”

Rahul Sharma joins Rediffusion YR to head Public Relations

Rediffusion Y&R has announced the appointment of Rahul Sharma as President of Rediffusion Communications.