Introduction to PR
10th October 2012
If you have problems booking this course please call our booking hotline number 00 44 1962 832542 or email firstname.lastname@example.org. To check the price of this courses in rupees, there is a currency converter at the bottom of the page. The times of the courses are on India time, not GMT as the table may suggest.
Format: Our online courses take the form of an interactive 90 minute, live webinar tutorial.
Why this course is useful:
This course aims to provide an introduction to everyday PR activities, covering a broad range of areas allowing new recruits, executives and those moving over from an administrative role to gain an understanding in the world of PR.
How attendees will benefit:
Define PR and where it fits in the marketing mix and what it can contribute to reputation. Put together a basic PR campaign, including targeting and evaluation. Identify the core range of PR tactics and structure a news story, employing the key steps in calling a journalist.
Who should attend
This course is aimed at junior level staff and is suitable for newly recruited graduates or for those moving on from an administrative role into a PR role.
What attendees will learn:
- What is PR, where does it fit in the marketing mix and how does it contribute to ‘reputation'?
- The structure of the PR industry and its different styles and specialisms
- What are the key elements of a PR campaign?
- The importance of targeting and evaluation
- What are the tactics available to PR practitioners?
- What are the key elements of a great press release?
- How to call a journalist - some top tips
Further payment information:
The cost of each individual course is $US 60 when paying online. If you are booking more than 5 courses, and wish to be invoiced, please email email@example.com. If you would like to opt for the Online Certificate, the online payment cost is US$745. Again, if you prefer to be invoiced, please contact firstname.lastname@example.org.
If you have problems booking this course please call our booking hotline number 00 44 1962 832542 or email email@example.com. To check the price of this course in rupees, there is a currency converter at the bottom of the page.