Pitching to win new business
9th October 2012
If you are interested in taking part in this training, please email Bensmith@prmoment.com to find out upcoming dates and availability.
Format: Our online courses take the form of an interactive 90 minute, live webinar tutorial.
Why this course is useful:
This webinar examines what actually happens in the sales process from the client’s point of view. Every PR contract is the result of someone deciding to go with one consultancy rather than three or four others who most likely all have the experience, competence and ideas to do an equally good job. However the client has to pick one.
The idea behind this approach to new business pitching is to make it virtually impossible for the client to choose anyone else. It is based on the concept of
‘earning the right to the sale’. The client is faced with a tricky problem: how to make the right choice when he or she has insufficient information to work with.
Some clients are well-versed in PR and know the consultancy sector well; most are not, and don’t. This course suggests a technique which will maximise your chances of being chosen on the day.
How attendees will benefit:
Attendees learn how to sharpen up their pitching skills; how to align their proposals with the client’s real objectives; how to make their pitches gripping and
memorable; and how to manage various kinds of client behaviour during the presentation. The outcome: attendees will increase their win-rate.
Who should attend:
This course is aimed at senior level and all those who would like to learn about pitching to win new business or to refresh and develop further their skills in this area.
What attendees will learn:
• Getting on the long-list: profile, cold-calls, new-business agencies
• Understanding procurement and establishing good business relationships
• Qualifying the opportunity:should we pitch?
• Before the pitch - winning without pitching
Further payment information:
The cost of each individual course is $US 60 when paying online. If you are booking more than 5 courses, and wish to be invoiced, please email email@example.com. If you would like to opt for the Online Certificate, the online payment cost is US$745. Again, if you prefer to be invoiced, please contact firstname.lastname@example.org.
If you have problems booking this course please call our booking hotline number 00 44 1962 832542 or email email@example.com. To check the price of this course in rupees, there is a currency converter at the bottom of the page.