A brand’s reputation today plays out not only in the pages of ‘The Economic Times’, or on a CNN News 18 telecast but also on Facebook status updates by customers. And in between these two points are a wealth of ‘influencers’; from credible bloggers to bought distributors of information to mainstream journalists and brand representatives such as Anand Mahindra who are influencers in turn. How to make sense of this; who to target and who to ignore? In order to make sense of the ‘Future of Influencing’ for brands we have a range of speakers who will share their views on this key topics. Because, never has reputation mattered more.
Past PR Conferences
The biggest challenge facing organisations today is digital. How to manage it, how to use it, how to keep abreast of the fast changing tech trends within digital and how to integrate it in a running business. In order to help the PR community make sense of digital integration, PRmoment India presents a variety of speakers from the e-commerce Unicorns like FlipKart and SnapDeal and bricks and mortar business giants like Godrej who are finding new ways to reach out to the audience via digital.
Hear case studies from leading in-house communicators across sectors and organisations. This seminar will highlight how PR is changing, where it’s heading and what you need to do to be future ready?
Has the way you tell stories changed? How do you use content in your PR campaigns today? Are you using humour and video as part of your content strategy? At this event you will hear case studies from leading in-house communicators across a breadth of sectors and organisation types.
Organisations worldwide need to engage with the millennials. This conference discusses how brands in India are using content and a multiple channel approach to communicate with Generation Y.
Creativity can be hard to define but unless PR and communications manage to harness, grow and promote creativity at work, day after day; it will be difficult for communications professionals to differentiate themselves from other consumer facing disciplines. This event highlights and showcases effective and creative communications